To craft a comprehensive strategy for Maryland website design and digital marketing, you need to consider all the factors. The many facets and components of online marketing make up a total and complete strategy, and without incorporating at least most of them, you may find your success…lacking. Content marketing, of course, is one of those pieces. Read on to learn more about how you can most effectively undertake content marketing for your website.
Getting Started with Content Marketing
There’s a lot competing for our attention online, particularly in an environment where that attention has an incredibly short span. “In an increasingly saturated marketplace where building audiences organically feels exclusively pay-to-play, you need to define a clear content strategy to not only stand out but to drive business results.” Your post, shared on social media, for example, might easily be lost in a sea of other blogs, links, images, and videos. Whatever you write needs to stand out as much as possible while still keeping true to the content’s core message.
Essentially: though content is everywhere, it’s not all quality content. As a result, you need to be able to consistently produce high-quality writing that will garner attention and, ideally, get you some conversions down the line. So, how do you start?
First, you need to know why this strategy is so important, particularly as it factors in to Maryland website design. Websites that have blog content generally see over twice the amount of traffic of sites without, so you need to implement a regular blogging practice: one based in SEO and target audience data. Because “content plays a role in every department of your organization,” you should be putting out those blog posts, but also making sure the text throughout your site is in tip-top shape.
Step by Step Toward Quality Content
Though most people think of content as text, that isn’t the only game in town. Content can be defined as writing, but also audio, visual, or interactive. Podcasts, infographics, and webinars all count as content. As such, if you aren’t as confident in your written ability, then you should feel good about getting the word out in other formats, because it counts toward your strategic goals!
Whatever the form of the content, your plan of action should look something like this:
- Make sure you have a clear idea of what your goal is, in creating content, and what kind of investment you’ll be making
- Craft a story for your brand, defining your target audience and creating relevant personas, when necessary
- Determine which platforms and/or channels are right for your audience, brand, and goals
- Undertake research on the subjects about which you’d like to write/speak/etc.
- Identify KPIs (key performance indicators) so you know if your content is working to help you reach your goals
- Outline the process, whether that means creating a content calendar, brand guidelines, and more
- Create that content, and then share it across the channels you identify as appropriate back up in step #3!
The Role of Content Marketing in Maryland Website Design
Naturally, once you go through that process, you may still need to make changes along the way. Most strategies aren’t completely evergreen, so some adjustments may be needed to ensure you’re still working most effectively. This is particularly true since search engines’ ranking systems and algorithms change all the time, and because there are new content marketing software and program options that crop up frequently. It’s all about staying on top of updates and breaking developments so you know you’re taking the right steps for your business and its goals.
This all may seem somewhat intimidating, but fortunately, it’s easier than it sounds. If you need help with generating a solid content strategy, then get in touch with Eyler Creative today for professional help with Maryland website design, SEO, and beyond.