If you run a small business you may already know the importance of making your brand stand out from the rest. Whether that means having a unique voice online, creating engaging content, or offering your target audience something that truly speaks to them, it’s imperative to catch their attention so they keep coming back for more. Unsure what that means for your current marketing strategy? Consider video marketing for small business.
What is Video Marketing for Small Business?
“Video marketing is the use of video with a specific content strategy and a specific goal in mind. Just as important as having videos for marketing purposes, is the knowledge of what kind of content to create – and where to put this content. ” Video marketing is one of the most highly successful tools when it comes to taking your marketing strategy to the next level. Video is attention-grabbing, memorable and stands out in a sea of photos, and text.
While it is important to have a holistic approach to marketing (think content marketing/blogging, SEO, social media marketing, etc.) video marketing is becoming one of the most important avenues. “In fact, a study from Cisco found that video will account for 82% of all internet traffic by 2021.” This means that in just a few years the majority of what we see online will be in video format. It’s no secret that video is the way of the future. Starting your video marketing strategy sooner than later will help you in the long run.
Benefits of Video Marketing for Small Business
Video marketing was once a technique used by companies that had a big budget for production. Between creating a strategy, hiring a videographer, working with someone on story-boarding, and finally producing the finished product, video marketing felt overwhelming to many business owners. Luckily, thanks to advancements in technology, video marketing is now much more attainable even for small businesses.
Creating solid video marketing content, especially if you run a small local business, gives your audience something to remember. Not sure if video marketing will really have an effect on your engagement? It’s in the numbers…
- “When given a choice, over 72% of customers prefer to learn about a product or service by video instead of text.
- A viewer is 64% more likely to buy a product after watching a video.
- While only 20% of viewers will read the text on a page, 80% will watch a video.
- The average person watches more than an hour and a half of video per day.”
In addition, video marketing is a personable approach to connecting with your audience and can have an effect on SEO due to its ability to increase engagement.
Take Your Marketing Strategy to the Next Level
Want to learn how video marketing can transform engagement with your brand? Video marketing for small business comes in many different forms. From live video to explainer videos to customer reviews, video marketing is the preferred way for your target audience to learn about your brand. What are you waiting for? Get in touch with Eyler Creative to talk about how you can take advantage of video marketing for small business today.