If you’re concerned about maintaining your business website’s ranking with popular search engines like Google or Bing, then you know how important it is to feature up-to-date content. Not only do you NOT want your customers or clients to read out-of-date information in association with your business or organization, but you also want to provide them with fresh information that can entice them to procure your products or services. Keeping your content fresh and updated should be a cornerstone of your content writing endeavors—and here’s why.
The Importance of Fresh Content Writing
According to Yoast SEO, updating your content shows Google that your site is “alive” and (hopefully) thriving. An active site is more likely to rank more highly in search results than an inactive site. Updating an older piece of content or adding fresh content can lead to improved rankings.
Updating your website with fresh content also encourages customers or clients to visit your site more regularly. With routine traffic visiting your site, you’re more likely to enjoy more sales for your products and services. You may also enjoy more customer engagement with your business blog if people are “Liking” or commenting on that content.
Tips to Keep Your Content Fresh
First, it’s important to identify what content on your website is crucial. Your contact information, services, and other vital information should always be kept up-to-date. If you sell products, then be sure that you update information to alert customers if items are in stock or no longer available. Performing such updates may seem tedious, but it’s essential to provide your customers with up-to-date information.
Strategic updates are important to make, especially if you are limited on time. What landing pages generate the most traffic from your customers? Be sure that you regularly update these pages to ensure that this flow of traffic continues—or even increases.
Next, clean house by deleting content that is completely out of date or no longer relevant to your website. Making these changes reflects well with search engines and will help you create a more streamlined website.
Use Content Writing Services
If you don’t have time to routinely update your site with fresh, professionally-written content, it makes sense to outsource this work to the pros. By working with a professional firm that’s able to integrate with your creative or management team, you can ensure that your digital marketing strategies are in keeping with best industry practices. In short, you can maintain or improve your business website’s place in search engine rankings and ultimately attract more customers.
By keeping your content fresh, you can generate increase traffic flow to your website and maintain your place in Google’s rankings. If you want help in tackling all of your content needs, get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.