01 Dec Customer Engagement Boosting Tips (Part One)
It shouldn’t come as a surprise, but it may: customer engagement is key. How often do you work toward interacting with your potential and current clients? Even if they’ve already made some kind of purchase, you want to keep contact so that you can retain them, rather than just ushering people through a rotating door.
When Did You Last Update Your E-Mails?
Why is it so important to focus on customer engagement? Well, for one thing, “failing to keep your customers engaged could be detrimental to your business.” If they don’t believe that you care about them, then why would they return for future business? It’s true that they might not all care about having interactions with you, the company, but even some of those people may care more about that trust and ‘relationship’ on an unconscious level than they realize.
“Part of successful engagement and retention involves going above and beyond the basics to connect with your customers.” You should care about whether or not they think that you care about them. Customer engagement is a crucial piece of modern business, and you can implement digital marketing strategies that help you to do better in this area. In the case of many large companies these days, AI has actually been an enormous boon toward this end (think of when you’ve visited a website and been greeted by an ’employee’ sending you a chat message, for example).
The first piece of what you can do within your own business (without involving AI) is fine-tuning your e-mail marketing strategy. If you haven’t updated your e-mails for various campaigns and newsletters in a while, then now is absolutely the time to get them in shape. The first step that you should take is toward “getting your email to mimic the look and design of your website.” This is good for general branding, but it also helps to boost engagement, too. Of course, there’s more to it than just colors and fonts. You want to encourage readers to interact with your e-mails by including elements like menus, GIFs, videos, and even shopping carts, if you have an e-commerce site. Anything that you can put in that e-mail that will allow your customers to interact with it is good.
Facebook Live Made for Customer Engagement
This might not be suited for every business, but if you can spare the time and have some ideas, then Facebook Live is a great next step. This is a simple way for you to introduce, or show off, your company, including your products, employees, brand, and more. All it takes is a device and someone to ‘host’ the live stream… maybe your most charismatic team member? Then, fire away. You have the opportunity for free promotion, and you could turn it into a regular session, if you have something to show, which will bring you a return on the time that you invested. Something else to consider is that “going live on Facebook” gives you the ability “to interact with the viewers in real time,” which means you can have someone responding to comments as the stream goes. There’s your engagement! Of course, make sure that you’re responding professionally, even if the comments aren’t all positive. This is a crucial piece of interacting with customers, even if it can be unpleasant.
Wondering how long these streams should be? For maximum customer engagement, they should be on the longer side, rather than a quick video. If you can do over an hour (though, I know, this seems very long), then go for it! Viewers will be able to come and go, making the whole thing like an event, or experience, for them to take part in. It may seem daunting, but people will love it. There are numbers to back this up!
Next week, we’ll talk more about ways that you can boost your interactions with clients via digital marketing. In the meantime, get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.