Are you tired of not seeing results from your marketing strategy? Do you wonder why, despite your efforts, you’re not gaining new leads like you’d like? Many times clients come to us baffled because they are putting effort into their marketing strategy but they aren’t seeing results. They might be blogging every so often, sending out postcards promoting their services, or perhaps they’ve just redesigned their website, but their leads are not increasing.
As a small business owner this can be frustrating, especially if you have invested a good amount of time and resources into your endeavors. In order to fully understand what is working, and what isn’t, it’s important to take a comprehensive look at all marketing efforts (past and present). This can help assess any missed opportunities and sticking points for their target audience.
Proven Tips for a Successful Marketing Strategy for Your Small Business
We believe that consistency an essential component that should be woven through all marketing strategies. Too often, small business owners begin their strategy and then don’t have time to continue with regular reach out. This can look like blogging that started out every two weeks which then turned into every three months, or sending out an email campaign monthly which then turns into every six months (if you’re lucky). We also find that business owners are sometimes putting efforts into techniques that aren’t giving them the best results.
If you’re looking for some insider tips, you’re in the right place. We’ve compiled the top 5 strategies that all small business owners should add to their marketing plans… now!
Assess Your Website
Taking a look at your Google Analytics is a great place to start. If you don’t have analytics installed, do it now! When reviewing your analytics you can determine which pages your visitors are frequenting, how long they are staying on your site, and what the bounce rate for your site is (hint: a bounce is someone coming to your site and clicking the back button without traveling to any other pages. The lower the bounce rate the better). This information can help you get an idea of how users are using your site. Additionally, it can be useful to take a look at your site to see if you have too many calls-to-action (which can be confusing for users), too much text (which can turn people away), and/or a confusing navigation.
Regular Content Marketing
Some business owners plan to write blog posts on their site consistently but then they become overwhelmed and put that to-do on the back burner. Unfortunately, consistent blogging one of the most important things in terms of marketing. Not only does it help your site remain in Google’s good graces (they like to see content being added to your site on a regular basis) but it also helps you stand out as an expert in your industry, and keeps your audience interested. We understand small business owners sometimes have to wear every hat (sales, customer service, marketing…) and this leaves little time to sit down and dedicate time to write about their services. This is where partnering with a marketing company comes in.
Email Marketing for Small Business
Staying in front of your audience is essential. With the overload of information available online, it can become difficult to stay in the forefront of your clientele’s minds. This is where email marketing comes in. Sending out marketing emails to share new deals, discuss new products or services, or share your most recent blog posts, allows you to get in front of your audience and remind them about your great business!
There’s More to Social Media than Simply Having a Profile
Having a profile on the social media channels where your audience spends most of their time is the first step. Staying active on those channels, and sharing content regularly, is a must. Whether this looks like frequently posting photos on Instagram, or sharing your blog posts on Facebook, an active social media account allows your following to stay in-the-know about all things relating to your business. Additionally, running well-targeted social media campaigns can help you get in front of an even greater audience.
Reach Out to Your Audience Locally
You may have put some effort into a search engine optimization (SEO) plan, especially if you have a new website. This often looks like peppering your site with keywords that your audience is searching for (typically your goods and services). What many business owners don’t realize is that focusing on optimizing locally is what is going to bring in the most traffic and, in turn, the most leads. When consumers are looking for, say, a coffee shop near them, they might search for “coffee shop Atlanta,” or whatever location they are currently searching in. They rarely just search for “coffee shop” because these search results can bring up many different results. Localizing your site’s content based on the areas you serve can be very useful, especially if most of your business is done locally.
Staying on top of a marketing strategy for your small business can feel overwhelming. When you are busy taking care of business, following a marketing strategy for your small business might be the last thing on your mind. This is where Eyler Creative comes in. We are a digital marketing company that is truly different. We partner with our clients to help them gain more leads and grow their business. To learn more about our offerings, or to discuss a digital marketing strategy for your small business today, get in touch!