Each year, new technological tools are developed, and the existing ones see updates made over time. This impacts the way digital marketers formulate the best strategies to lure consumers to their brands. They have to be at the forefront of the curve when it comes to the emerging trends in the marketing realm. If you’re ready to change as new digital marketing trends in 2019 take the marketing scene by storm, here are some of the changes you can expect.
Keeping up with Digital Marketing Trends in 2019
Your website is your business’s most valuable asset. Its visual appeal and function may mean the success or failure of your digital marketing efforts. In 2019, you can expect to see websites that utilize modern design and varying blends of bold colors. These design choices captures the eye of users from their first visit to the site.
Additionally, typography will soon play a larger role than ever. Most top brands have started using big font sizes and visible lines throughout their sites. These bold choices and large letters help marketers to communicate better by capturing the attention of the visitor. Micro-animations are also becoming a commonplace marketing tool providing visual interest and adding to a better consumer experience.
A mobile-compatible design is critical at this technological era where everyone to access information and purchases via his or her smart devices. A Google survey showed that 50% of mobile-device users expect to make purchases through their smartphones, so you absolutely must optimize each and every page.
Search Engine Optimization
SEO is expected to be just as crucial in 2019, if not more so. Businesses require SEO work to increase traffic to a site, as well as to accurately direct users from search engines to your site content. Below are some of the trends to expect in 2019:
- GDPR: General Data Protection Regulation will continue to ensure that customers’ data is protected from unauthorized access by corporations. The GDPR comes with stringent consequences like fining a company that is not compliant.
- Amazon Search: Many people visit the site to shop online, even if they first saw that product on another site This means that you may not get potential clients without posting a product on Amazon yourself. If Amazon is gathering up all of this shopping search traffic, then consider listing your wares there in order to benefit from their efforts.
- EAT: Google is emphasizing the need for websites to base their content on Expertise, Authority, and Trust (E-A-T). That focused on eliminating websites that gain ‘authority’ and ‘credibility’ through spammy backlinks.
Digital marketing is always developing, and marketers need to adopt some of these new strategies when developing marketing plans. If you need help figuring out how to keep up with digital marketing trends in 2019, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.