08 Jun Marketing Strategy for Startup Companies (Part Two)
Last week we began talking about some of the things that you want to keep in mind in order to have a successful startup business. These mentioned tactics vary, and not every one will work for… well, everyone, but you should at least give them a try and see which marketing strategy seems to be on the right track and which could be left to others.
Crafting Content Tailored to Your Marketing Strategy
E-mail marketing is one of the most important avenues of the current online age. Everyone checks their e-mail – often multiple times a day – and so you have a lot of opportunities to get your message and brand under their noses. To get into this habit, you first need a list of those to whom your messages will go. “Your email subscriber list will serve as one of the most important distribution channels for your startup…because anyone who provides you with their email information is somewhat interested in your brand.” Make sure to include a newsletter opt-in box on your site so that this list can begin to grow.
After that, you have to decide what kinds of content will be sent out in your e-mails or published on your blog. By this point, you should have identified your target audience, so this should help to shape the content that will be associated with your company and shared with followers. Keep in mind that people have short attention spans and often feel as if they’ve “seen it all before,” so create quick and interesting content that highlights your unique offerings.
This may be too bold a move for some, but reaching out and contacting “influencers” – or, the big names within your industry – might be a good step for those looking for a boost. Get connected with these people, or at least try to, and you may find that you’re being promoted before long on their own site or social media!
Review Results and Be Patient
How thoroughly are you reviewing the results of your efforts? That is, do you study your metrics and analytics? Do you look over ad campaign results? How many people unsubscribe from your newsletters on a monthly basis? These numbers should be what guides you to your next course of action. If you know how you’re doing, and where problem areas lie, then you can redirect your efforts and make sure that your time and money are being put to the best use with as little waste as possible.
One of the most important things to keep in mind throughout your marketing strategy development and implementation is that you have to give yourself time to grow. Organic growth in particular takes time, and even if you’re paying for ads, etc., you won’t become a booming business overnight. Be patient with yourself and stick with the plan you’ve made until the end. If things haven’t turned out how you imagined by then, you can always craft another route forward.
If you want some professional partners to aid in your efforts toward developing a plan to get your startup’s marketing efforts into gear, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.