15 Jun Marketing to Millennials Doesn’t Have to Be a Chore
You may be sick of hearing about them, but millennials are currently “the largest slice of the total population of the United States.” They also spend a huge amount of time on computers, tablets, and, most of all, their smart phones. All this means is that if you aren’t dedicating at least some time marketing to millennials, then you’re losing out on that large chunk of U.S. citizens.
The Value of Flexibility, Charity, and Environmental Awareness
This group of people includes those born from the mid-80s to the mid-90s, something you may already know. Something else you may already know is that generational marketing, or targeting the different generations and age groups within your strategy, is one of the best ways to get results. As with other strategies, you’ll want to have different users profiles – or customer personas – for these generations. Let’s take a look at millennials in particular.
What does this group of people want? What do they like? What do they spend their money on, and why? All of these are crucial questions that will help to shape your vague and formless efforts into more effective ones. As an example, “54% of Millennials want to start their own companies or have already started one.” They don’t follow a lot of traditional standards, such as an acceptance of the 9-5 workday, and they like things to be flexible and within their own power to change. What can this do for you? If you position yourself (if possible) as a resource to these young people, as a company that can offer benefits to their chosen lifestyle, then you’ll score points.
Another important piece to understand is the things that millennials care about. One such item is charitable organizations, social responsibility, and environmental awareness. They are more attracted to “green” locations, or ones that carry out business in such a way that it doesn’t harm the environment. They like to see companies who give back to their communities. If you’ve done anything charitable in the past, then highlight that accomplishment! If not, it’s never too late to start.
Marketing to Millennials Means Making Them Trust You
Ever heard of a “social proof?” It’s the labeling of your business as great by someone outside of the company itself. So, for example, encouraging happy customers to leave reviews will show to potential clients that people in their position have enjoyed what you had to offer. They may not take your word for it, but a hundred 4 or 5-star reviews will make them more confident in their choice. Marketing to millennials means doing a bit of work in displaying the satisfied experiences of others, but it’ll be more than worth it in the end.
As we will remind you in just about every post, mobile optimization is key in marketing to millennials and all others. More than 3/4 of this age group have a smart phone and they’re doing most of their browsing on this device. As a result, your website has to be mobile-friendly. If possible, considering creating an app! This makes things even more streamlined and will allow you to gently nudge users with push notifications.
Finally, don’t forget about social media. This is important for most everyone, but millennials in particular spend a lot of their time browsing Facebook, Twitter, Instagram, and others. They love to share their experiences, to announce where they are at the moment, and to check in in various locations. Reward them for interacting with you with contests, giveaways, coupons, and more.
If you want some professional partners to aid in your efforts toward developing a plan to get your startup’s marketing efforts into gear, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.