If you’re a small business owner, then you want the absolute best for your company. Unfortunately, you may not have the time or the know-how to develop a digital small business marketing plan that will help you to see the kinds of results you want. If this is the case, then you’re far from alone.
What’s the Status of Your Small Business Marketing Plan?
“According to a survey of 350 small and medium business (SMB) owners, 50% do not have a marketing plan for 2019.” Are you a member of this group? It’s okay! You may have had a few ideas that you wanted to implement this year, but just couldn’t fit it into your busy schedule. As you can see, you weren’t the only one.
Time and budget constraints are usually the reasons that small business owners struggle with getting together a marketing plan. Fortunately, studies have shown that you don’t have to invest a huge amount of time and budget into your marketing plan for it to be successful: you just need the right plan!
Another factor that prevents many small business owners from putting together a marketing plan is that they’re stressed. This is a stressful time for many people, but small and medium-sized businesses in particular have been struggling. Many people may be doing all they can to keep their business afloat and aren’t able to even begin to wrap their heads around digital efforts. Others still may prefer more traditional methods, such as signage and mailers, and may be unwilling to give online ads a try.
This is why the best all-around solution is to find and work with a marketing partner who can tick all of these boxes. You don’t have the time? Let a digital marketing expert do it for you! Worried about budget? The best marketers work with you to find a price point that is right for your situation. Unsure of where to start? Naturally, this is where your partner will step in to lead the way.
Identify Your Goals
Whether you plan to tackle digital marketing alone or with hired help, you have to know what your goals are before you begin any plan. Are you looking to see more leads? To boost engagement on social media? To completely revamp an outdated website? Identifying your number-one priority will help to ensure you stay on the right path, and also that any marketing partners you bring on will have a clear sense of your business objectives online.
“86% of respondents would rather spend their time on other business activities than spending time on marketing.” We understand it’s not always the most fun thing in the world and that it may not always be your highest priority. It should be a priority, though, even if it hasn’t been. It can be easy to get wrapped up in other things related to your business, and it may seem like you never have the time to give up for marketing purposes, but it’s a worthwhile investment, even if you only take as much time as you need to find someone who can help.
Find a Marketing Partner
If you’re hesitant to hand over the entire process to someone else, this is why it really is essential that you find a marketing partner and not just a marketer. A marketing partner won’t leave you in the dark about the plan, and will instead keep you involved closely with what’s happening, from start to finish. You don’t have to completely give up control and awareness of how things are going if you hire a pro for some help.
If you’re looking for that ideal partner who can help to develop a plan along with you, then get in touch with Eyler Creative today!