digital marketing in Baltimore | Eyler Creative

Make Your Email Marketing Campaign Stand Out

Email marketing allows you to communicate with your customers in a direct manner. You can gain the attention of past customers, or even access potential customers for the future. You don’t want your campaign to come across like spam, but rather as something useful the receiver will appreciate. Companies that specialize in digital marketing in Baltimore can help you achieve this! Here are some tips for making your marketing stand out through email.

Have A Plan

It’s not as effective to shoot out emails on a whim without a plan. Instead, you need to have a purpose behind those emails and they should have a flow to them. If you have an upcoming sale, the email should include details about that and perhaps offer customers enticing deals for being on your list. The plan isn’t always easy to come up with, but you should have one before you move forward.

Design the Email

You want your email to look pleasing to the eye so it gets read and not automatically deleted. So, take some time in designing the email. Using a platform like MailChimp you can find pre-created emails you can use to turn into your own so you don’t have to start from scratch. You might want the company logo or something else bright at the top with an organized bit of copy and a photo. It is good to have strong branding in your emails.

Test the Emails

Before you hit send on any email you have planned out and designed, test it to make sure it is running well and that the formatting and styling come over well. If there is an issue you will have likely put all that time in for nothing. And it’s also a waste of your time. Test the emails in every way you can before you move ahead.

Use Automation

Automation allows you to set up a whole campaign, choose the dates, and the emails go out on their own. This helps your keep track of what’s going out as well as get ahead of the schedule.

Track the Performance

When you track the performance, you will be able to see which of your emails send customers to the website, which lead to purchases, which are opened, and which ones cause people to unsubscribe.

Get Help with Digital Marketing in Baltimore

If you want to learn more about digital marketing in Baltimore, contact Eyler Creative to learn more about digital marketing, email campaigns, and our other services!

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