04 Jan Utilize Email Marketing to Increase Sales
Email marketing is one of the driving forces behind businesses and only grows in importance as the years pass. Among marketing professionals, 80% agree that email is the major factor in acquiring and retaining customers. In addition, email marketing provides an excellent return on your investment. You get back an estimated average of $38 for every $1 spent. Yet, email marketing remains widely overlooked in many small businesses.
Small businesses specifically stand to benefit greatly from email marketing in a variety of ways, such as:
Save time, money, and manpower. You do have options when marketing your brand. Printed postal mailings and telemarketing campaigns are two of the most popular offline direct marketing methods. However, these will take time to create and ample manpower to deliver to the public. With email marketing, your overhead is very low, and your communication can be ready to send within just a few hours and using a limited number of employees.
Improved, personalized communication. With other marketing methods, communications are forced to follow a basic form-letter style. Email marketing allows you to personalize the content for the reader. And, with real-time messaging, you can contact your customers on the day of a big promotion, send holiday well-wishes, and more.
Keep better track of sales and customer interaction. Email marketing can also be a valuable business tool. Gain the ability to track sales and determine customer engagement by using one of a wide selection of email marketing platforms. Track how many people opened an email, clicked a link, and which exact link was used. You will also be able to identify how many people considered your email spam or unsubscribed.
Welcome emails are an excellent way for small businesses to increase sales and brand awareness. When compared to other promotional emails, welcome emails draw an average of 320% more revenue. However lucrative, email marketing for small businesses is often overlooked. Why is it that this initial form of communication garners such a high percentage, and how can you use this to your advantage?
- Initial welcome campaigns let you personally greet each of your new subscribers. This is the first step to building a long-term relationship with your customers. It also gives you the option of sending additional marketing emails in future.
- Offering a special promotion or discount with each welcome email greatly increases the chances of making a transaction. In some cases, it raises the chances of making a sale three times that of emails that do not include a discount.
- Welcome emails provide you the opportunity to tell your brand story. They also offer the chance to showcase new items and test their appeal.
- Track the effectiveness of your welcome email strategy and adapt it, if necessary. By knowing which emails are being opened and what links are clicked most often, you can optimize the content for higher response.
To learn more about email marketing for small businesses, get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.