18 May Facebook Still Reigns as King of Social Media
Facebook is still the social media giant, trumping all other platforms in terms of number of users and amount of possible engagement. Other sites are definitely useful and can prove lucrative, but Facebook is still the place in which you want to begin in almost all cases. As a result, you want to ensure that you have a strategy for generating likes, encouraging shares, and producing content that resonates with your audience. How can you get a running start in all that?
Marketing Strategy Should Still Include Facebook Use
“One of the first things you should do is take advantage of the people who already like your page.” Find out what some of the most popular, “shareable” content is by doing a bit of digging on a site like Buzzsumo and then create or share content similar to that. What you find may not fit your brand, and you shouldn’t compromise your image in order to post something popular, but you can at least use those findings as cues for your next steps. For example, if you see that people are responding well to quizzes, you might create one. If people are sharing a lot of news articles, then you can do the same.
We often talk about when and how often you should post, and this is, of course, highly relevant when it comes to Facebook. The weekends, perhaps unsurprisingly, are shown to have the highest levels of engagement with the best times falling around 9 AM, 1PM, and 3PM. Whatever the reasoning, aim to share your content primarily on these days and times, perhaps using a scheduling tool (like our favorite: Hootsuite) to get it all scheduled ahead of time. Of course, these aren’t the ONLY days and times that you should be getting content out there, so don’t neglect the rest of the week!
Keep Your Content Short, but Engaging
Have you ever seen the phrase “tl;dr?” It means “too long; didn’t read,” and is a great example of what you should keep in mind in terms of content length. People don’t like to be faced with massive walls of text and now have shorter attention spans than ever, so make sure you don’t present them with a novel each time you post something. Another important consideration is that the vast majority of users are accessing Facebook from their phones, meaning that your text will look even longer. Keep your posts as concise as possible!
Engagement often means interaction in terms of social media, so you want to try and encourage your audience to comment on posts, to engage in conversation. “Friends of those who comment, even if they aren’t following your page, will see these remarks. The post and the comments will appear on their timelines.” This is a great way to get free exposure to people who aren’t currently following you without having to pay for an advertisement. Keep in mind that this always runs the risk of someone disagreeing openly with something you post, but that is the unfortunate nature of the internet. In most cases, you can probably expect a largely positive, or at least neutral, response.
On the topic of comments, you should consider putting some of your own out there on other pages! This helps your company to generate a bit of exposure and bring more attention to you, potentially generating more followers. Just make sure you aren’t over-doing it and “spamming” other pages with too many comments.
If you want some professional partners to aid in your efforts toward using Facebook to its maximum potential for business, then get in touch with Eyler Creative. We will work with you to develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.