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Copywriting Tips to Achieve Your Goals

Copywriting can feel like a bit of a lost art, or a lost cause. “My computer will correct me if it isn’t grammatically correct,” some say. “Nobody reads anymore anyway,” say others. It’s true that we have a lot of tools to help guide our writing these days, and it’s also true that the collective attention span has been reduced, but that doesn’t mean it isn’t critical to have strong copywriting as a part of your digital strategy. We know this is easier said than done, though, as you have a lot of things to keep in mind when writing for the web. Let’s talk more about how to write well, and how it impacts your SEO Baltimore and more.

What is the Point of the Text?

There are a number of questions that you can, and should, ask yourself when copywriting. One of those questions is: “am I solving any problems with this text?” As with all things web, you should be thinking about your audience and what they’re looking for. You need to anticipate their actions as much as possible and address those needs with the text you have throughout the site (or social media account, or email campaign, etc.). Obviously, this will generate the highest level of engagement and keep them on side, reducing the risk that they’ll drop off completely.

Another point to consider is “about how what you’re selling transforms someone’s life.” That might seem a little dramatic, and maybe your products or services aren’t quite that revolutionary, but the concept still holds. Your words need to sell your visitor on what it is you can do for them; really, you’re selling them on you. The copywriting language you use to accomplish that is key: it needs to elicit images of how you can change something about their life for the better.

Short, Sweet, and to the Point

Returning to the point about short attention spans… Shorter sentences are better. You may have a lot to say, and that’s okay. You may get long-winded without realizing, and that’s fine, too. Just go back and edit, making those sentences into snippets. The more conversational it feels, the more easily it’ll keep their attention, leading to more (and better) conversions for you.

While you’re utilizing those concise thoughts, try to use them most effectively by painting “a clear picture in users’ minds.” Even if your writing is working alongside images, you shouldn’t rely on the pictures to do the heavy lifting. Your words can create a strong image to help solidify the desire for your product or service in the mind of the user. People can get wordy and vague when trying to get customers on the hook, but that will drive them away more than anything else. They need to be able to easily imagine what you’re telling them about, and understand exactly what it can do for them.

The Role of Copywriting in SEO Baltimore

Are you the kind of person who plans everything to a “t” before starting, or do you fly by the seat of your pants? Either way can actually be effective for your writing! While making a detailed map or outline of your content can help some to stay focused, otherwise are intimidated by that concept to the point that they’re afraid to begin. If you’re in the camp of the latter, then forget all about making any kind of plan and just get to writing. Once you’ve started, you may find it’s easier to keep going than you thought. Even if that doesn’t end up being the case, you’ll have a bit written down after this point, and that’s better than nothing. The beginning is often a stumbling block, but allowing yourself to just write – stream of consciousness, disorganized, conversationally – is often the best thing that you can do for yourself to get moving.

If you need help with your copywriting, SEO, digital marketing, and more, then get in touch with Eyler Creative today for professional help with SEO Baltimore.


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