Just because you have a smaller marketing budget doesn’t mean that you can’t effectively use Google Ads to drive traffic or sales. Small and medium-sized businesses can definitely see positive results from their Google Ad campaigns, but you have to know a few things before jumping in. As a leading Baltimore web design company, we know a few tricks that can help SMBs effectively use this easy advertising platform.
How Do Google Ads Work?
Google Ads is a simple, straight-forward advertising platform that allows businesses of all sizes to promote their services across any platform that is owned by Google, including Shopping, YouTube, and more. Websites that opt into the Google AdSense program also will display ads. These ads are what is known as pay-per-click, which means your business only pays if someone clicks on them. How frequently an advertisement is featured online depends on the bid placed by a business and the assigned “Quality Score” of the advertisement.
How Much Should a Small or Medium Business Spend on Google Ads?
While it can seem intimidating for an SMB to break into the bidding atmosphere of Google Ads, Google itself estimates that for every $1 a business spends they profit $8, making it well worth the time and money of an SMB that has to limit their marketing funds.
One of the most-frequent questions we hear is “how much should I spend on Google Ads?” The answer is “it depends.” Your total ad budget, competition within your niche, and actual industry are all critical components that factor into your decision. Not all leads turn into customers, so it is essential to determine what your conversion rate is to calculate what is a reasonable amount to spend for new business.
Inside Strategies of a Baltimore Web Design Company
For most companies, the marketing budget is fixed, which is why you shouldn’t focus on how much you spend, but instead, how effective what you do spend will be. This is why we focus heavily on the quality score. The quality score assigned to your advertisement will heavily influence how often it is featured on high-traffic sites, which makes its value very integral to your advertising campaign.
In order to boost your score, you need to ensure your ad is closely related to your keywords, how effective your keyword is at encouraging engagement, and the quality of the landing page. The latter is where Eyeler Creative can really help. We are an experienced Baltimore web design company and excel at creating engaging and fully optimized web pages and PPC campaigns. Before launching an Adwords campaign, it only makes good business sense to improve your website so that you can obtain an excellent quality score and maximize your ROI. Contact us today for more information on how to turn your Google Adwords campaign into a landslide victory.