23 Nov Holiday Marketing 2018: Better Late Than Never
Today is Black Friday. Cyber Monday is just around the corner. Christmas will be here before you know it. If you have any e-commerce that would take place during the upcoming season, then you need to work on your holiday marketing and SEO now, when people have already started looking for gifts.
SEO Efforts to Get in Front of Christmas Shoppers
To be honest, you should start your planning for Black Friday through the end of the year as early as October. The sooner you begin strategizing, the more complete your plan will be, and the more success you’ll see. If you’ve waited until now, though, don’t worry! There’s still time to take advantage of the online sales rush to come.
To start with, take a look at your keyword rankings to see where keywords stand that you want to focus on for your holiday marketing. If they’re in need of a bit of a boost – and even if they aren’t – then you should use them for the page titles, URLs, and meta descriptions of the pages that you are pushing for holiday sales. For example, if you sell hot tubs, then create a landing page with that as the keyword with which you optimize the page. This is a first step toward increasing your click-through rate for these crucial keywords.
The next suggestion is to craft a page with “evergreen” content: information that won’t become irrelevant with time, as far as you know. For example, you could create a page called “The Best Hot Tub Models for All Budgets.” Then, with each passing year, you can use that page again, but with updated content. This way, you have a concept that will be good for some time, but which can easily be tweaked to stay relevant. Gift guides are another great example of this, which is why you see them on so many sites.
Let Google Aid in Your Holiday Marketing Work
Do you know what a “rich snippet” is? When you search for something in Google (usually, something that is a product for sale), you’ll see a row of boxes that have an image of the item, its name, sites that offer it for sale, and a rating of the product from that site. These rich snippets provide a quick snippet of information for those searching on Google. This is where you, the merchant, can try and snag a customer. “Rich snippets give brands the opportunity to jump the queue, and launch themselves into the coveted position zero (above all paid ads) for a lot of the types of queries that holiday shoppers will use frequently.” That means even if your SEO game is strong, you still may want to fill out this information to secure an even better spot in rankings.
Finally, make sure that you take advantage of email marketing during this busy time. Send out promotions, offers, discounts, and advertisements, so that your recipients feel as if the shopping process is easier than ever. If you need help putting together an email campaign, or a larger holiday marketing strategy, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.