Content & Inbound Marketing
Increase conversions with a custom content marketing strategy.
What Our Clients Say About Us
We could keep talking about ourselves, but it’s much more important for you to hear it from our clients. Our core philosophy is “if our clients succeed, then we succeed.”
OUR CONTENT & INBOUND MARKETING TEAM IS RIGHT HERE IN BALTIMORE
Our Content Marketing Process
During the discovery process we ask a lot of questions and do a lot of listening. We want to learn about your company’s current marketing strategy (if you have one), your audience and your competitors, and your overall online goals. We then take this information and create a fully-custom strategy for your business.
Strategy involves taking the knowledge gained in the discovery stage, and from our research on your top competitors, and creating a content and inbound marketing plan that speaks to your target audience and keeps them coming back for more. We then review the strategy together and tailor it based on your feedback.
Execution involves creating a content calendar, developing richly-optimized content (with your review and approval), implementing marketing automation tools to ensure your audience is in-the-know with your most recent posts, and, finally, sharing this content across all of your social media channels.
With your content marketing strategy in full swing, now it’s time we dive into the analytics. We assess your site’s most visited pages and posts, where you are ranking for your industry keywords, and how your conversions look. This is an ongoing process and we make sure to always tailor your marketing strategy to our findings.