Instagram is still big. In varying demographics, this photo and video platform is still a powerful force, whether for personal or business use. If you’re at all interested in working on some Instagram marketing strategies, then you may see an increase in sales if it’s done right!
Social Media Is Big in Boosting Your Sales
“74% of consumers use social media to guide their buying decisions. And 71% of people are more likely to buy something based on a social media recommendation.” If you don’t at least have an account with Instagram, then you need to make one. If you already have one but don’t run any ads, then you should consider giving it a try. It’s an easy-enough site to utilize, and it’s one of the quickest to grow at such an enormous rate. Not taking advantage would be a big business mistake.
Once you’ve created an account, then, what should your next step(s) be? Instagram is used in a big way for things like promos and running contests. If there’s any kind of “prize” that you can conceive of to offer, then you should run a promotion or contest of your own. People who are trying to enter your contest might have to, say, comment on your content or post about it on their own profiles, which greatly increases your exposure. So, while you’re giving away a single item, you might see a big boost in sales as a result of more people than ever learning about your company.
If you’ve never been on Instagram (and even if you have), then you may never have heard of “shoppable posts” before. These are just photos – say, of one of your products – on which there is pricing or buying information. You might be able to see the cost when you tap on the image, for example. This is a great way to get people introduced to your business in a really interactive way, since it saves them a lot of steps in the shopping process if they like what they see.
The Finer Details of a Profitable Instagram Marketing Strategy
Many Instagram marketing strategies include posting something more than once…or, rather, posting images of the same thing more than once. You don’t want to share the exact same image, of course, but you might want to advertise a particular product a few times to remind your followers that it exists. According to research, “more than 60% of people need to see something on social media between two and four times before they buy it.” If you’re worried about bugging your audience, then stick with two posts of the same item within a certain period.
This one might be beyond your comfort zone, but consider working on a partnership with what is called a “social influencer.” These are people who have tens of thousands of followers and who are “big” (relatively speaking) within your industry. For example, if you’re starting out with an organic makeup line, then you might want to see if a makeup vlogger (video blogger) on Youtube will try out one of your products and even talk about it on their channel. They may not do it for free, but the exposure is more than worth it if you can afford what they ask.
If you’re looking for more ways to work on driving sales via Instagram, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.