If you’re tired of hearing about Instagram, it’s likely because you aren’t using it. Instagram may seem like “just” a social media app used for fun and social proof by teenagers, but that’s far from the truth. This platform is the gateway to conversions for a lot of businesses…if you can effectively take advantage of Instagram Stories and the benefits that they have to offer.
How a Popular App Can Boost Your Brand in a Big Way
We’ve discussed previously that you can’t (or, shouldn’t) post excessively on Instagram. This kind of behavior will annoy your followers and lose you a lot of them, once they decide enough is enough. However, you can add as many photos and videos as you want…to your Instagram Story. This way, you can share a ton of content without bugging anyone!
Of this platform’s “more than 400 million daily active users, one-third of the stories with the most views are uploaded by businesses.” These huge numbers are not to be argued with. And, since Instagram Stories disappear after 24 hours, you can present new and interesting content every day for your audience to engage with. They can also make purchases from your Stories, with a recent update, making it easier than ever for you to get a chance for a sale in front of people.
These “shoppable posts” allow you to “tag” products in that image just like you would a person, but that tag, rather than taking you to someone’s profile, can bring you to a product landing page where they can easily and quickly make a purchase. Though many companies utilize this tactic in their posts, they may not all realize that it’s now possible in Stories as well. Make sure that you’re taking advantage of this incredibly convenient feature, especially with the holidays now upon us!
Get Your Customers Involved with Your Instagram Stories
Are you interested in what your customers think? You certainly should be, but that doesn’t mean you’re actively asking them. Why don’t you give that a try, though, by implementing a poll? People love to share their opinions on social media, and it really drives engagement to boost metrics like you haven’t seen before. You can also add a “swipe up” function to give them more information and to provide a call to action. By using polls, you’ll entertain your audience while gathering important data and, potentially, still nudging them toward sales.
You have nice images to post to your Instagram Stories, but what are you planning to say about them? Again, if you’re aiming for conversions, then you want to inform viewers as to why they should buy your product or service. How better than to do that than to include testimonials as brand proof as captions for your images? People are always looking for a second opinion, and if you provide one for them, it takes away some of that work. They see an image, read a “review,” and can then easily make a purchase for themselves (if you utilize that “swipe up” feature).
Finally, considering “repurposing user-generated content.” If a user tags you in their own post or story, for example, then you’ll get a notification. You can then share that image in your own Story (with credit to the user). This may encourage other followers of yours to post their own brand-related content, since there’s a chance they’ll be featured, too. At the very least, it provides additional social proof for you, since users are already posting about you on their own, and for others to see!
If you need help figuring out how to make the most of your Instagram Story, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.