digital marketing in Baltimore - Eyler Creative

Essential Linkedin Strategies for Small Businesses

Linkedin is a social networking site for business owners and working professionals. It’s also a site for freelancers, people who want to learn new skills, who work with B2B businesses or do anything that involves the need to network with customers and partners. Millions of people worldwide use Linkedin daily, so if you’re planning on using digital marketing to promote your business, you’ve come to the right place! Here are five helpful tips to get you started from an agency for digital marketing in Baltimore.

Linkedin Tips to Build Your Network

Pay attention to your competitors. To stay ahead of the competition, you have to pay close attention to what your competitors are doing. Look at businesses and companies in the same sector as you, or who have a similar business to you, and see what they are doing to gain and keep customers. If you’re still in the startup phase, researching your competitors can give you the upper hand because it’ll help you become aware of their strengths, weaknesses, failures, and marketing tactics.

Utilize Ads

Many people look down on Ads and see them as a waste of time and money, but having an ad campaign is an effective way to start marketing anywhere (if you know how to build them properly). Linkedin has a program called DirectAds where you can target your brand to a specific group of people. It can be based on gender, age, job title, industry, and much much more.

Make Regular Status Updates

This shows people that your business is current, available, and active. You could also add discounts, links, and articles into the updates to increase engagement.

Answer Questions

Linkedin has an Answers program where you can share your knowledge and expertise with others. Doing this will boost your company’s image and get people to trust you. The higher you rank, the more noticeable you’ll be.

Join and Create Groups

Doing this will definitely get you noticed, and you might even get the opportunity to become partners with other companies. Also, you can put your company’s name and information at the bottom of everything you post.

Start a Blog

Blogging is an excellent way of getting people online to notice you, especially if your blogging topics are fresh and unique. Of course, if you already are writing content for your website or other social media platforms, it should be a breeze to repurpose it here (if it’s relevant).

Experts in Digital Marketing in Baltimore

When it comes to running a successful business, finding loyal, paying customers is one of the most difficult tasks. With Linkedin, you’ll be able to engage with your customers in a meaningful way and conduct marketing research that’ll help your business thrive in ways you never thought were possible. Get in touch with Eyler Creative today to get started!

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We’re happy to have a conversation with you about your business, its goals, and how we can help improve your online presence to gain better engagement and get more customers.
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