24 Aug LinkedIn Tips That Can Build Your Business
If you’re the kind of business that doesn’t feel Facebook, Twitter, or Instagram are the right fit for your brand, then you may be considering LinkedIn. This is the biggest platform for generating B2B leads, and it also “provides you with an opportunity to connect with professionals and engage with them on a personal level.” How, then, can you best manipulate LinkedIn to reach optimal results?
There’s a Lot of Information Available on LinkedIn!
To begin with, when looking at your profile, make sure that your “Specialties” list in the About section is up to date. This is a crucial area, as it tells the visitor exactly what your areas of expertise are, so you want them to be 100% true to your work to avoid misleading potential clients.
Interested in getting a leg up on competitors? It’s usually easy to scope out the competition with LinkedIn. You can search for a company and receive all of the information that they make public there, including their number of employees (and names, past and present), specific details such as how many employees in a company handle marketing, and more.
If you’re at all thinking of using LinkedIn for hiring, then you can see the connections that users have made and can ask for those connections’ professional opinions on the people that you are considering. This is just one of many examples of the kinds of resources that LinkedIn provides for your likely-diverse marketing needs.
Regular Posts and Updates Are Key
Remember to keep up contact! A Forbes and InsideSales.com contributor has said that reaching out to a new business associate or contact (or prospect) on LinkedIn with an offer to connect there reinforces the relationship and has lead, in his experience, to a higher number of conversions than those who don’t take this step.
Part of social media is daily or weekly posts, so make sure that you post updates to LinkedIn regularly. This is a great place to share new videos, announcements of webinars, and blog posts. This free content will keep users engaged while making sure that your page is still relevant.
According to LinkedIn itself, “LinkedIn members have nearly 2x more buying power than Facebook” and “members are more than 2x more likely to trust information provided on LinkedIn than other social networks, which drives purchases.” In short, this is likely your best bet for generating more leads and boosting engagement on social media for your company.
If you need a little more help shaping up your LinkedIn plans, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.