Whether you’re an international, national, or strictly Main Street business, you need to be concerned with how your keyword ranking is affected by work on local SEO, because your competitors certainly are. Getting the local part right when it comes to your business’ website is particularly important if you have a brick-and-mortar establishment to which you’re trying to drive traffic.
Local Consumers Affect Your Current Keyword Ranking
According to a Forbes report, “74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result.” As more and more people gravitate to their mobile devices to locate services and products in their area, it has become increasing vital for local businesses to optimize for these local consumers.
Are You Crawlable?
Having a crawlable business website is your key to getting “found” on smartphone searches. Potential customers are going to search for a product or service in their area. You want to ensure that your business pops up in the initial search results page. If you’re business is somewhere buried on page four of five, then customers will likely never see your listing. Most searchers stop viewing after page one or two at most. If your competitor is on the first or second search page, they’ll be fielding those customer visits or calls. Having a crawlable website means that it is optimized for local SEO.
Optimizing Your Website
Businesses are scrambling to improve their keyword ranking. Keyword ranking is how they become a more “crawlable” website and get optimized for those local SEO searches. Local SEO is the key to promoting your website when customers perform location-based searches. When searchers choose a locality, it’s important that your website is optimized for that locality: if it is, it’s more likely to appear early in the search results. Google picks up on the geo-location of searchers and has algorithms designed to pair them with websites that are closest to that vicinity that meet their search criteria. Because roughly 70% of people who search Google for a local website are going to click a business from that search, it’s important to be on that list.
Improving Your Keyword Ranking
The earlier your business appears in a Google search, the more likely it will earn traffic. Many businesses are striving to be found in Google’s coveted “3-pack” spots, or those first spots on Google list that include an image, address, phone number, and business hours. Getting into those spots is an essential way to drive business to your website—and your brick-and-mortar location.
If you want to optimize your business website for local SEO and improve your keyword ranking with Google, get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.