While platforms like WordPress and builders like Elementor make it easier than ever to get a “mobile-friendly out of the box” website, it isn’t true that you can design them for desktop and then forget about the site, even using one or both of these programs. While you’ll certainly be off to a much better start than you would be otherwise, there are still tweaks that need to be made to ensure you’re fully responsive on all screen sizes. Read on to learn about how you can quickly and easily improve your mobile website.
The Mobile-First Approach is Still Thriving
You likely have already heard – from us, or elsewhere – that Google now takes a “mobile first” approach when reviewing and scoring websites. As we’ve said, it’s more important now than ever before to make sure your website looks good and functions well on mobile above all else. “If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users an excellent user experience.” It seems obvious, what would go into “an excellent user experience,” but it’s actually not clear to all (if many websites are any indication).
A website is considered to be mobile-friendly if it provides an easy, simple, and frustration-free experience for the user. It’s mobile-friendly if it loads quickly (and correctly), if it’s readable without “pinching and zooming,” if its elements allow for easy touch and tap. Again, this may seem straightforward, but far too many sites neglect to consider the user experience when making changes to their site…if they consider optimization at all.
Why Does This Matter, Anyway?
If you’re still not quite sure why all this is important, then that’s okay! Digital marketing is an ever-changing and complex field. The reason you should strive to improve your mobile website is “if your site is not, or not properly, available for mobile users, you will miss out on a decent ranking in the search engines and thus miss the income.” Again, most people are viewing your website on their mobile device, so if it creates a negative experience for them, then they aren’t likely to become a customer and/or convert.
Google offers its own tips on how to get the ball rolling, and this is because they’re not trying to trip anyone up: rather, Google wants websites to be successful, because a good mobile experience for the user is good for everyone! Still, it can be complicated-seeming. For example, there are a lot of misconceptions that you need to have a “desktop version” and a “mobile version” when instead the key is to have a single, integrated site which has been optimized and tweaked for all screens.
Tips to Improve Your Mobile Site
So, what generally goes into a good mobile site in more concrete terms? Utilizing structured content (see our posts on schema), for one thing. Making sure you do everything you can to keep your site speed high. Avoiding popups, or too many redirects. Essentially, think about your own browsing habits as a user, and what makes them into either positive or negative experiences. Most users have similar thoughts and preferences, so your own online browsing can help to inform and guide your efforts to improve your mobile website for all.
Mobile browsing is the new normal, and it isn’t going to change anytime soon, if at all. If you don’t have a website that performs just as well (if not better) than your desktop site, then you’ll start to see that negative impact on your SEO ranking, your site traffic, your conversions, and more. If you still aren’t sure where to start in getting your mobile site in tip-top shape, then get in touch with Eyler Creative today!