If you have a website, then that site should absolutely be optimized for tablet and mobile to ensure users on any device can enjoy an easy browsing experience and find what they’re looking for. Mobile user experience, or mobile UX, is a key piece of modern web design and development, since most of your audience will in fact be browsing your site on smaller screens these days.
Mobile User Experience Makes All the Difference
You may or may not be aware of the state of your website on smaller screens, and though that isn’t ideal, it’s okay! It isn’t too late to get started. We’ll review some tips for getting your mobile user experience in good shape, and then we’d be happy to work with you to fine-tune this strategy for your unique business needs.
To start, make sure you have “a clear menu and a search option.” The former is easy: you want users to be able to find what they’re looking for without frustration, and without a clear menu, they’ll have a tough time doing just that. Search is more contentious: we often don’t recommend search – for most sites, at least – because it doesn’t work for every industry. However, if you’re offering e-commerce, then a search is a must. After all, if you want to get them to make a purchase, they first have to be able to find the product to even consider it!
Keep it Simple
Trying to get people to get in touch via a form? Make sure it’s short! Nobody wants to click through a long form and type out all their personal details via text, even if their phone has a helpful autofill feature. Make sure you’re only asking for the bare minimum on any form (at least, for mobile) to avoid irritation.
Speaking of irritation… Do less that’s “flashy” on your mobile site. Sure, big images, colors, animations, etc. look cool on big screens, but on mobile, they really just take up time and space. There’s much less real estate on a phone screen, so focus on the important info when designing these pages. You can still have them look nice and modern without all the pizazz.
Accessible Buttons & Quick Load Times
You can probably guess what “button hit areas” means. You need to ensure that, if people are scrolling with fingers down the screen, they can easily press buttons to navigate around and take action as desire. This means making sure the whole button is linked (rather than, say, just the text). It also means not having tiny buttons, or text links alone. There are actually specific dimensions that are recommended by Google, which you can read more about here.
It seems pretty obvious, but you want to make sure that your website (on all screens, really) is optimized for speed. You can easily check your site speed with available online tools, but while you’re making edits to the site pages, keep in mind that Google’s metrics for this are changing all the time. They regularly publish new and updated guidelines on their recommendations, as well as guidance on what kinds of tools you could use to judge whether or not your site speed is acceptable or not.
Testing, 1, 2, 3
Ultimately, the best tool in your arsenal is testing. Make sure that you’re browsing the site on all screen sizes (and browser types) on a semi-regular basis. Have others test, particularly people who’ve never used the site before. The more information you have, the better you’ll be able to plan for ALL of your users.
If you need help getting started with mobile user experience and beyond, then get in touch with Eyler Creative today!