We work with a lot of small businesses to enhance their web presence, improve their Google search ranking results, and bring consistency to their overall marketing presence and brand. We emphasis the importance of social media, particularly Facebook, Twitter and Linkedin, to our clients – but some are hesitant to delve into what they perceive as the swirling waters of social media. Many small business owners think that having a Facebook page isn’t necessary. To get them to think about utilizing Facebook as a marketing tool, we’ll ask them, “What’s your best form of marketing?” The vast majority of them will say, “Word of mouth.” And, they’re right! A personal recommendation from a satisfied client is the best form of marketing, and it’s free! This is exactly why small businesses need a Facebook page.
Facebook pages are “word of mouth” recommendations on steroids…and they’re free. Instead of neighbors talking over the fence about how great your company is, Facebook allows your satisfied clients talk about you to all of their friends at the same time. A single “Like” of your business on Facebook is broadcast to all of the Facebook friends of the person liking your company. Let’s say that one person has 300 Facebook friends. Through the pressing of just one “Like” button, your company just got free marketing to 300 people. Now, imagine that you have 100 people liking your business and each of them have 300 friends…they just personally recommended your company to 30,000 people! So, if you think your company is “too small” to have a Facebook page or if you think your company won’t benefit from a Facebook page…think again.
Still can’t wrap your head around how social media marketing can benefit your business specifically? Contact us today and let’s chat about how we can help reduce your traditional marketing costs (Phone Book – does anyone use the phone book anymore? – Print Advertising, Billboards, Direct Mail, etc…) and focus your efforts on social media marketing where you’ll get a greater return on your advertising investment.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.
Let’s get started!