Responsive Web Design - Eyler Creative

Responsive Web Design and Your Google Page Rank

Whether you are building a new website from scratch or are giving your current site a new look you’ll want to hold responsive web design as a top priority. Coined as the #1 web trend for 2019, responsive web design ensures that your site’s content is presented nicely to audiences on varied devices. Gone are the days where you visit a website on a phone or tablet and it looks the same as the desktop version. With advancements in modern web design tools and techniques, site content is uniquely laid out with screen-size and device breakpoints in mind. While this trend optimizes your site content for its varied users, it also affects how Google indexes it.

Responsive Web Design Is More Important Than Ever

Google recently announced that come July 1, 2019 they will start indexing newly published sites using mobile-first indexing by default. What is mobile-first indexing? “In short, Google will crawl and index the mobile version of your site as its primary source for content and ranking signals for your site.” What does this mean for your new or existing site? Essentially, “the mobile version of your site will be considered the primary version of your website.” If you are considering a website redesign you’ll want to make sure that responsive web design is a high priority. Google stated, “If you launch a web site that doesn’t work on mobile – then you will be out of luck and have issues.” What kind of issues does Google expect site owners to face? If your site contains a desktop version as well as a mobile version there will be a discrepancy in terms of content, links, structured data, etc, which could cause issues with your site’s indexed pages and content. To bypass these site-indexing issues, it’s essential that new sites be built with a mobile-first mentality and current sites get an updated look and feel that translates well to mobile.

Modern Web Design – Built to be Responsive
If you’re building a new website it’s likely that your web designer has a mobile-first mentality. Modern web trends have focused on responsiveness for some time but it’s best to discuss this with your developer. Will they tailor your site’s design to multiple screen sizes? Will the page content stack appropriately, leaving the user with a seamless experience? Since responsive web design is taken into account when Google is indexing your site it’s essential to build this into the project scope.

Do you have a current site that is not responsive? While you still have some time, as Google will “continue monitoring and evaluating pages for their readiness for mobile first indexing,” it’s imperative to start taking steps towards a redesign with a mobile-first approach. Since Google does consider mobile-friendliness as a ranking factor in search results, the investment will be well worth it.

Start Your Responsive Web Design Journey Today

Does all this responsive web design talk leave you more confused than when you started? That’s where the team at Eyler Creative comes in. We’ll work with you first and foremost to help you understand the benefits of building with a mobile-first mentality and then move forward with your new or updated website.

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