Content is king. Anyone who knows anything about SEO in Baltimore knows this, but that doesn’t mean all content is equally effective at propelling your website to the top of search results. Though publishing content on your website’s blog is a great way to start, if you want to improve your ranking within Google’s search results, as well as your performance on other search platforms, then you need to optimize your content.
How to Properly Optimize Your Blog
This is usually the phrase that draws a blank stare. Sure, you’ve probably heard of SEO before, but what does “optimization” really mean? How do you determine which keywords to highlight, and what kind of subject matter should be the focal point of your blog’s content? Perhaps unsurprisingly, there are algorithms and strategies that help to create winning SEO campaigns (though they usually change over time). With a few tips, you can better understand the overall purpose and importance of search engine optimization and adapt to regulations as they change.
Tips for Ranking More Highly in Search Results
First, you have to determine the right subject matter for your content, which means choosing your focus keyphrase. For the best results, choose one to two long-tail keywords that have been proven in your keyword research to attract your target audience, and then ensure they appear at least three times in your blog post (making sure to include them within the first and last paragraph).
Next, you have to optimize every aspect of your blog on the front end of your website. Most people viewing your site these days are looking at it on mobile, so make sure your blog is optimized for phone and tablet use. Just one example of this is checking that all images feature alt text, which is good for optimization, but also accessibility. Try to keep any inline images to a minimum and make sure you optimize your meta description to give your post the best chance to rank highly.
Throughout your blog, make sure that you include internal links, and, if possible, use URLs that are obvious and user-friendly. Anything longer-form or complicated might give the user the idea that they’re about to click into something spammy. Finally, try to keep as much content as possible “evergreen,” which means it doesn’t refer within the article to season or month, so that the information within stays useful to browsers year-round.
Contact Eyler Creative for Help with SEO in Baltimore
Is content creation starting to sound a little daunting? It doesn’t have to be, with the help of experts in SEO in Baltimore, Eyler Creative. We know writing is not everyone’s cup of tea, and we also know the deep secrets of proper SEO. Combine both of those knowledge points and you get a company that is ready to create your blog content for you. Contact us today to learn more about how we can boost your blog visibility.