Your company’s brand is so important. It shows your audience who you are, what you stand for, and why they should choose you. At Eyler Creative, we are experts that work daily with social media marketing in Baltimore, MD. We have helped many businesses create their brands. Here are eight general steps in brand development.
1. Identify Your Audience
Think about the types of people your services or products resonate with. Who will want to buy your products or use your services? Homeowners? Families? People with specific hobbies? Draw data from what you know about your current customers and your rivals’ customers, and draw up buyer personas.
2. Expand Brand Position
Write a positioning statement to establish your company and what it does. For example, “We are a roofing company that specializes in roofing, siding, and gutters.”
3. Choose a Name
Strive for your business’s name to reflect your company in a single word or phrase. The names can be descriptive, emotive, compound, or even an acronym.
4. Tell Your Story
What is the “why” behind your business? Explain how your products or services improve people’s lives and why you do what you do.
5. Get a “Look”
Your brand needs visual guidelines. Its look encompasses aspects such as website design, brand colors, fonts, and imagery.
6. Create a Logo
Your logo is what customers recognize most about your company other than its name. For maximum impact, work with a design or marketing company such as Eyler Creative to get an outstanding logo.
7. Write a Slogan
Nike’s “Just do it,” is an example of a slogan well done. Your slogan is a way to convey your company’s attitude and unique elements.
8. Make the Brand Consistent Across All Platforms
Create a style guide so everyone in the business knows what your brand looks like, sounds like, and how/where to use it. Essential places for brand deployment are social media, your website, and marketing campaigns.
Help From a Company That Specializes in Social Media Marketing in Baltimore
The marketing world is competitive. That’s why it’s essential to create a strong, unforgettable brand. Contact Eyler Creative today for brand development and to learn more about social media marketing in Baltimore and our other services.