According to the US Census Bureau, over 66% of Americans access the internet via mobile devices. When these mobile users search for services, restaurants and stores, results are displayed based on local algorithms and the location settings on their mobile phone. What does this mean for your business? Obviously, you want nearby customers to find your business and your location. So, now is the time to take advantage of SEO local landing pages allowing your business to appear in more search results.
It is no longer enough to be on the first page of Google results, you need to be on the first page of all location-based searches as well. If that is hard to perceive, think of it this way. Every time someone tells Siri to ‘find a coffee shop,’ Siri searches for ‘find a coffee shop in (current city).’ When mobile devices search businesses there is a hidden local search factor that you need to make sure your business page is optimized for.
What are SEO Local Landing Pages?
Commonly referred to within the industry as city landing pages, SEO local landing pages are separate pages within your website that target specific geographic locations where your business provides services. If you own a company that conducts business in the greater region of a large city, it can be extremely beneficial to create city pages for each suburb. Additionally, brick and mortar businesses with multiple locations should create separate local landing pages to boost their geographic visibility to local customers.
How Local Landing Pages Bring in More Business
As mentioned, local landing pages help to boost search engine visibility. Research has found that local landing pages help boost a company’s organic Google ranking. In addition, most people use a city identifier in their search, or their mobile device does it for them. Therefore, if you want people to find your business you need to give them the tools to do so.
How to Develop an SEO Landing Page Strategy
Fortunately, developing SEO local landing pages does not have to be a stressful endeavor. Here are a few tips to get you started. First, sit down and identify your target geographic areas. For a small business, this may mean listing your separate geographic locations. For a service-based business, this may mean listing the cities you are willing to serve.
After outlining the cities you need to target, it’s time to consult with an digital marketing company that specializes in SEO to identify strong keywords. It is a good idea to work with an expert because they can also help you with social proof, Google Analytics, and a Lead Generation Form. At this point, assess your website to make sure that it is optimized for mobile use since that is where your customers are coming from. If it’s not, make it part of the plan to optimize it.
Put Your Plan into Action
Now that you have all the information you need, it’s time to build SEO local landing pages on your website. Make sure that you link all of your pages in the footer because Google does not look kindly on “orphaned pages.” Finally, consider using your landing pages for online ad campaigns such as Facebook Ads, Google Ads, and Instagram Ads to further boost your visibility.
Need Help with Your SEO Local Landing Pages?
Ready to start creating SEO local landing pages but want some help with the technical aspects? Eyler Creative is a full-service digital marketing and creative agency based in Baltimore, Maryland that offers personalized solutions to businesses. We can help you create effective SEO local landing pages that boost your profile within a short period of time. Contact us today for an estimate so we can help you take advantage of the power of local landing pages.