Marketing today isn’t like it was in the past. Companies are thinking outside the box of television, radio, and print media to market their products. More companies are turning to online advertising to reach an ever-growing internet audience, and search engine marketing (SEM) is key to marketing on the internet. At Eyler Creative, we want to help you get the most out of your internet marketing strategy through SEM.
What is Search Engine Marketing?
SEM focuses on a more in-depth approach to directing sales and upgrading your online marketing strategy as a whole. SEM focuses on displaying ads through search engines. There are many search engines that use SEM, Google being the most popular. This can include organic efforts, such as SEO, or paid efforts, such as pay-per-click as part of your internet marketing strategy.
The History
Shortly after the advent of the internet, SEM was born. With early search engines, marketing experts began to learn how certain algorithms could direct traffic to websites and generate income for businesses. When more homes started using computers, SEM grew. Today, with billions of people around the world using computers and smartphones, SEM has become even more vital to your marketing strategy.
The Next Stage
In the early 2000s, SEM’s popularity as a marketing tool increased with search engines such as Yahoo! and Google changing how people searched for items online. By allowing companies to pay for their ads to pop up (known as paid search), SEM entered a new phase.
Today’s SEM
As more advertising is moving to online formats, SEM continues to grow in popularity. SEM has begun to grow rapidly in marketing in general, and by utilizing the internet, businesses are tapping into larger customer bases than ever before. People use search engines many times a day; therefore, the potential to reach customers and increase sales is always present.
Include SEM in Your Company’s Internet Marketing Strategy
Whether it is on a laptop, computer, tablet, or smartphone, people will come into contact with digital ads on a daily basis. SEM helps you learn how to optimize your internet marketing strategy to get your product or service in front of more people than the competition.
SEM is a multi-billion dollar industry and continues to grow as technology evolves. At Eyler Creative, we strive to help you obtain the best comprehensive digital marketing strategy and online presence for your business as well as direct more traffic to your website. Contact us today to learn more.
