You know the value of search engine optimization, so you’ve probably already taken care of optimizing your pages and their content. A big part of that is image optimization, though, so make sure you include images in your SEO efforts!
Photo Origin, Size, and Labels All Matter
Whether it’s for a blog post, page, email, or ad, you should always utilize images. When done right, pictures can be one of your greatest assets. Imagine the relief that a reader feels when he or she has just read long walls of text and is then presented with a photo, graph, or even an infographic. They break up content blocks and provide interest in the midst of something that may not necessarily be exciting on its own.
If you want to use images but aren’t sure where to get them, then you’re not alone. There’s a multitude of stock photo websites out there, but the truth is that original photos (ones you, your employees, or even your customers have taken) is ideal. You also want to have an image that relates, at least in part, to the content. It might not seem harmful to use something that’s off-topic, but the confusion, however much, that it causes in your readers will distract them from what you’re trying to say.
Once you have the perfect image, you have to make sure that the images are optimized for size. Having one huge image on your website is one thing, but if you have 4000-pixels-wide photos on every single post, then your site is going to suffer as a result. Huge images have a dramatic impact on site speed. WordPress does offer you some sizing options once you upload an image, but it’s best to either begin with images that are an appropriate size (depending on how they will be presented) or to use a plugin (we like Imsanity) that will do the work for you.
What Goes into Solid Image Optimization?
After you’ve uploaded a picture, image optimization calls for you to add in some details about it. For example, write in the title as is appropriate, including the SEO keyword(s) chosen for the page. You also want to add the keyword(s) into the “alt tag” – alternative tag – which shows on the page if the image is unable to be loaded for whatever reason. Finally, consider adding a caption. Not every image needs one – or should have one – but they should be used for important pictures. If you’re talking about a product, for example, include a caption under a photo of the product that describes it. Some people who may choose to skim the article may still stop to read the caption under an image as it’s less of a time commitment.
“With Google getting better at recognizing elements in images every day, it makes sense to make sure the image and all its elements contribute to a good user experience as well as SEO.” Since the user experience is an absolutely-critical stepping stone to your website goals, make an effort to ensure your SEO work is as strong as it can be. If you need some tips to help your site or image optimization, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.