It’s easy to remember to cite external links: if you’ve used a source as a reference, then it’s imperative to do so for reasons of plagiarism. However, did you know that utilizing internal links is not only important, but that it can also bring more traffic to your website?
Enhance User Experience: Incorporate Internal Links
An internal link is a link between pages of your website (or, a link that connects two pages within the same domain). Using them makes it easier than ever for your audience to navigate around the site, since they can jump easily to pages that you link within text rather than returning to the top navigation. Though it’s great for user experience to have these links used throughout your site, it can also act as a boost for your SEO efforts.
Put simply, internal links score well with Google because you want your users to be able to get to any given page on your site in two, maybe three clicks. Picture your website’s top navigation. If those pages are the most important to Google, then it stands to reason that the further you get from those pages, the less important your lower pages will seem. If they are only one or two clicks from one of those top-level pages, though, then they are more highly prioritized than if they were half a dozen clicks away.
Again, this is also incredibly important for your user experience, since they can navigate the site and find what they’re looking for more easily than if your page hierarchy was less “shallow.”
What Have You Written Lately?
Creating fresh content is key. We really push the value of updated content because it’s a critical piece of a good digital marketing strategy. On the subject of internal links, though, this new content provides new opportunities for you to link between pages. For example, if you write a post wherein you mention one of your services, then you can link to that service from the post. Or, if you write a post about a new charitable organization that you’re partnering with, you can link to that post’s information from your About page. The possibilities are endless, and each one can do a lot to boost your ranking within Google.
Don’t link needlessly, though. Each internal link should have at least some thought put into it: in other words, it should be relevant. If there isn’t a clear connection between the pages, then you may want to think twice between adding a link between them. Your users will be confused, too, if you’re talking about one thing and then link to something that, at least to them, has nothing to do with what they’re currently reading.
Something else to consider is the pages to which you’re linking. Though we mentioned linking from a post back to the About page earlier, you don’t want to have too many links up to pages of a higher priority. These pages are already considered to be the most important ones on the site, and so it doesn’t really add any value for you to link frequently to them. This strategy – called “deep linking” – allows your lower-level pages to really shine.
Need Help Navigating Your Internal Navigation?
As you can see, linking between the pages of your website can be a little more complex than you may have thought. If you’re unsure as to how to begin this process, or which links to add, then get in touch with our team today to start the conversation!