SEO - Eyler Creative

SEO and How it Helps Your Business

Search Engine Optimization, or SEO, is a process that helps a business’s website organically rank higher in search engine results. Ultimately all businesses want their website to appear on page one of search engine results, and if they’re lucky they’ll be number one on that page. How can a business improve their organic ranking in search engine results? The answer is SEO. It helps a business’s page ranking. If a site appears on the first page of a search engine result their chances of obtaining business is higher than, say, if they rank on page three. The more visible a website is in a search engine result, the more traffic the page receives, and the more traffic a page receives, the higher their page ranking. SEO is a necessary tool for businesses who want to be found.

What Does SEO Do?

SEO takes into consideration all aspects of a business’s website. From homepage to blog posts, it ensures that a business’s site is fully optimized for its users. When someone is searching the web, they most likely have questions that need to be answered. Whether those answers are a business’s hours of operation or their area’s best restaurant, it is necessary that a website provides a user with all they need – and then some. When a company utilizes search engine optimziation, they are making sure that their potential customers leave their site with little to no further questions. Own a custom wedding dress shop in Baltimore? SEO will use techniques that point brides-to-be your way. Run an all-organic ice cream store? SEO will make sure that the health-savvy land on your site. In a nutshell, it ensures that a business is seen – especially by its potential clients.

Search Engine Optimization Techniques

When doing SEO for a website, there are many things to take into consideration. After a business decides what their niche is, SEO enables them to be found. It is extremely important for a business to make clear what their products or services are and where they are located. This is where SEO practices comes in.

Three Tips for SEO

    • Keywords.When making a website, a business must do some keyword research. Keyword research measures how hard it is to rank for a given keyword and ensures that you’re attracting the right clients to your business. If you own a bakery, you wouldn’t want to inundate your website with the keyword “apple,” just because you sell apple pie. With SEO a business must “consider the search habits of your target audience, and ensure that the terms they might use to find your business are reflected on your pages.”
    • Current and Relevant Content.Search engines like when websites have current content. Utilizing a blog and updating the site as changes take place are all parts of SEO. Keeping a website fresh also attracts customers, as landing on an outdated site usually leads to clicking the dreaded “back” button. The longer a user stays on a site, the better that will be for a business.
  • Use SEO For Images.Search engines do not see text within a picture, but if a business plays their cards right images can boost page ranking. Utilizing SEO for images on a site allows search engines to “see” the text associated with a given image. SEO for images means giving title and alt tags to all images within a site. If a business sells homebrew beer equipment, their alt and title tags for their pictures should contain “homebrew,” or any other relevant product descriptions, as well as their company name.

For more information on SEO for your business, get in touch with Eyler Creative. Eyler Creative is a design and marketing agency located in Baltimore. We would love to work with you to boost your company’s organic ranking in search engine results and drive traffic to your site. Contact Eyler Creative today!

source: What is SEO and How Can it Help My Website’s Google Visibility?

Eyler Creative:

We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.

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