Are you tired of scouring the internet for SEO tips for small business? Have you just invested a large sum of money into a new website but your site isn’t showing up in Google search results? If this all sounds familiar you’re in the right place. Many times clients come to us after they’ve had their website redone and don’t understand why, even with a new, modern, and mobile-responsive website, they aren’t showing up for searches surrounding their goods and services. The good news is we can help you gain some insight as to why your site isn’t showing up at the top of search results, and what you can do to start climbing the rankings ladder.
SEO Tips for Small Business Help Get Your Site Noticed
Search engine optimization (SEO) is crucial to getting your website noticed by those seeking your services. If you’ve just begun this process, SEO is a complex marketing strategy that involves everything from keyword research (understanding what your target audience is searching for), to optimizing every. single. piece. of content on your site. This includes website copy, photos, optimizing page load time, adding the proper tags to your site so Google picks up your content, and more. There are some techniques that, by default, help your search engine ranking. This can mean getting a new website that is mobile-responsive, utilizing social media, and claiming your Google My Business profile. Oftentimes business owners spend time and money on these efforts (new website, social media marketing, etc.) but they are not seeing results. This might lead them down the path of endlessly searching for SEO tips for small business, only to be left overwhelmed.
How Can I Start the SEO Process?
While we often find that small business owners don’t have the time or resources to implement a full SEO strategy, we think it’s important to be fully transparent about what they can do to get started. Below are a few tips to help jump-start your SEO strategy.
- Create copy with your services in mind. When creating copy for your website it’s important to think about your services and your service areas. For example, if you are a home contractor servicing the Baltimore City and Baltimore County areas you’ll want to write your website’s copy including those areas and all of your services offered in those areas.
- Get started on social media. It’s important to be active on social media so that your target audience starts to notice you. Whether you are running specials, trying to get the word out about your recent 5-star reviews, or become noticed in a specific market, being active on social media has an effect on your search engine ranking.
- Regularly update content on your website. Having a new website is great, but when Google comes to index your site (about once every two weeks) they like to see new content. It is ideal that this new content comes in the form of richly-optimized blog posts but if you don’t have time to implement a thorough content marketing strategy, updating your site with new photos, testimonials, etc, is helpful.
- Claim your Google My Business profile. Google likes when you use their products and Google My Business is a perfect opportunity for this. Google My Business is a free profile that Google offers and it gives users everything from your website URL, business hours, phone number, Google reviews, and more. This listing also allows your business to show up when people are searching for your goods and services in your local area. Click here to learn more about claiming your business listing.
When SEO Tips for Small Business are too Overwhelming
The above are all great places to start but often small business owners are looking for more and don’t have the time to create, and carry out, a thorough SEO strategy themselves. This is where the experts at Eyler Creative come in. We are a digital marketing company that is truly different. We partner with our clients to help them show up in search results, gain more leads, and grow their business. To learn more about our offerings, or to discuss an SEO strategy for your small business today, get in touch!