It’s now close to the middle of the year. Have you done any research into some of the SEO trends that have become big lately?
Diving into Modern SEO Trends
You may have a tried-but-true method of earning your rankings and carrying out SEO, but just because it’s worked for you in the past doesn’t mean that it will be successful indefinitely. Digital marketing trends vary greatly from year to year, and so you should always at least re-evaluate your current plan to see if you could be even more successful now than ever.
What Does Your Audience Care About?
What your visitors liked on the web in 2018 may no longer apply. For instance, they may have been more interested in video content previously, but now seem to have less of an attention span for such things. “If your site enhances your audience’s journey, you’ll be rewarded by Google and your visitor will invest in you.” This requires your knowing just what your audiences’ web preferences are and potentially making changes to your site and content as a result.
Crafting High-Quality Content
Here we are again: at a discussion surrounding the importance of writing good content. “Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content,” so if you still haven’t taken the time to do a serious review of the quality of your site text, then you’re going to be losing out, and soon. You need everything to be well-written, but it’s more than that: as we’ve discussed, that content has to be relevant to your users, and it also has to have “depth.”
Become the Experts
Trust is one of the most important things to foster when establishing an online presence. Visitors are looking at your ratings, reviews, awards, and more to see if you are worthy of an investment. Additionally, they want to see that you know what you’re talking about – or know what you’re doing – so, depending on your industry, you either should include enough information to reassure them, or include photos of the work that you do. “You cannot rank so easily writing authoritative content unless you are already an authority on a given subject.”
Optimizing Both on the Front and Back End…
How can you ensure that your audience is finding what they want and need from your website? On-page optimization. That means including text that will anticipate and address your visitors’ questions, establish a quick path to conversion, set up easy and sensible navigation, considering a chat to allow users a 24/7 outlet for their questions and messages, and so on. Essentially, you have to be able to figure out what your target audience is looking for when they come to your site, so if you aren’t sure of what that is yet, then you need to do some serious research.
…and for Other SERP Features of Google
Google isn’t going away. Going forward, people will still use the search engine powerhouse to find the information that they’re looking for online. It’s crucial, then, that you optimize your snippets and work on your visibility within the search results.
We know all this can seem daunting, but that’s where we come in. Get in touch with Eyler Creative today to discuss current SEO trends and develop a digital marketing plan that will boost your efforts through the rest of this year and into the next.