Simply put, sitelinks help your customers navigate around your business or organization website right from a search results page. These links allow them to bypass your homepage and land right on the landing page that’s applicable to their needs. Sitelinks save users time and ensure they find the landing page they’re looking for right away. By directing users to the best result, sitelinks promote streamlined searching, increasing the professional appearance and functionality of your site.
Defining Sitelinks (and Their Use)
Sitelinks (or “sitelink extensions,” as they’re sometimes called) are links that are listed out under the business’ main URL. While the user can always click that main URL to head to the company’s home page, sitelinks are designed to give users more choices. For instance, they might want to be taken straight to the organization’s log-in page, its forum, its archives, or its blog. Links like these appear in a small box beneath the main URL. By clicking on one, the user goes directly that page, which eliminates the extra searching needed should they land on the company’s home page.
How Do You Set up Sitelinks?
Many poorly-designed websites don’t have sitelinks. Yet, knowing how useful they are to customers, many businesses are scrambling to ensure that their listing in search results does provide these helpful links to searchers. But, how do they get those useful links set up?
In reality, Google assigns them to businesses or organizations. In order to get them, your website needs to be authoritative—content-wise—and be SEO-optimized. In short, a professionally-developed website may be recognized by Google as “worthy” of sitelinks. After all, Google wants to help searchers find what they’re looking for as quickly as possible. Sitelinks allow searchers to do just that—to get where they want to go with a minimum of clicks.
Want More Information?
If your business or organization needs to improve its SEO or update its website with today’s most cutting-edge features, get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.