It may seem impossible for smaller businesses to compete online when larger companies have more resources to advertise, but it isn’t impossible at all! If you need some pointers in how to get started with small business SEO efforts that will bring in more traffic, then read on below.
How Are You Presenting Yourself Online?
To rank more highly in Google and to improve your site as whole, you need to do a number of things. To start with, you want to stand apart from the crowd. Determine your audience, your “niche,” and what makes you unique. Otherwise, why would people choose you over competitors, whether they be small or large?
Next, remember your branding. This is something everyone can – and should – spend time on, no matter your size or budget. Branding can be as simple as the development of a tagline and logo: “do they represent your company without further explanation? What do your logo and tagline reveal about your values and your field of expertise?” These are all important questions for any company to consider.
Small business SEO is heavily related to your post and page optimization, which means conscientious content writing. Don’t just talk about your products/services and where to find you: include some verbiage that gives your audience a look into the “personality” of your business. This is where a solid About page or regularly blog posts come in handy. Remeber, too, to”make sure that you write about things that people want to talk about or things that make people talk about your business in a positive way.” Write for your audience first and Google will be pleased, too.
Steps Toward Solid Small Business SEO
Do you feel as if you’re making the most of your social media accounts? These platforms are meant for connection and sharing, so make sure to spread the word about your products, services, content, events, and anything else! “Using social media as a small business is all about promoting your brand, your company, and your products to establish your image and to get the right traffic to your company website.” Search engine optimization relies more heavily on your work within social media than you may realize.
Google My Business is an absolutely crucial piece of small business SEO. It’s is a free tool offered to those organizations or businesses that want to increase their online presence. It’s easy-to-use, allows you to tell your story, and helps to better understand your performance and insights on the web. All you have to do is to go to google.com/business and get to work!
We’ve written before about the value of cultivating and collecting good reviews, and this is true to help out your SEO as well. Keep an eye on reviews and respond to them as needed, trying to fix the problems of those who have them and to thank those who leave you positive feedback. Social influence is a very real thing, and having better reviews than your competition can make the difference between getting or missing out on a customer.
If you need some help in determining the best small business SEO plan for you, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.