One dart is different than the others - search engine optimization in maryland - Eyler Creative

The Value of Original Content in SEO Efforts

For those working on their search engine optimization in Maryland, you may feel like you’ve read all of the tips and tricks that are out there. When it comes to content marketing in particular, it’s easy to feel like you’re stuck in a rut and making little progress. However, you may not be fully aware of how important original content is when it comes to SEO.

How Original Content Plays a Role in SEO

This may seem like a no-brainer, but it’s an important piece to keep in mind. Creating unique content is a crucial piece of any SEO strategy, whether it be your page content, blogs, or anything else. There’s a lot of content out there, and it’s difficult to stand out and attract the attention of an audience with an ever-dwindling attention span.

So, how can you do just that? First, consider that “Google wants to offer its users the information that they’re looking for, information that’s valuable to them.” So, what do you have that you can offer to your audience that checks those boxes? Beyond that, how can you present it in a way that’s fresh and interesting?

Stand Out from the Crowd

It’s an intimidating concept, since there is SO much out there, but you can do it! Your business or company has something unique, whether it’s your mission, product, history, service…there’s something you have that others don’t. This USP – unique selling point – can act as the cornerstone for your original content.

Keep in mind, too, that “it’s important to mention that original content doesn’t necessarily have to be new content.” Yes, it’s true that a key part of search engine optimization in Maryland is to write new content, but that’s not what we’re talking about today. The idea that your content should be original doesn’t mean it always needs to be groundbreaking. For example, if you’re discussing a trend within your industry by giving your professional opinion and thoughts, then that counts as original.

Again, the bottom line here is that you’re providing value to your audience with what you give to them. Essentially, you want to be creating a resource for them. It can be difficult to identify what that should be, though, because you have to think about what is valuable to that group, and what their intent is. As always, if you’re not confident about the answers to those questions, then you likely have some discovery and research ahead of you!

Research Required for Search Engine Optimization in Maryland

Speaking of research…some keyword research may be necessary, here. “If you want to rank and attract more traffic to your site, you should focus your SEO efforts on search terms that people are searching for.” Fortunately, there are a lot of tools and professionals who can help to give you a better idea of the words and questions that your audience is searching for during their sessions online.

The end result of this process should be an extensive and accurate list of those words and questions so you can craft content that is well-aligned with users’ habits. These keywords will providence a focal point for optimization, but the content itself should, of course, be an interest piece, discussing a larger subject, rather than mindlessly writing about the general key word or phrase at large.

As a final suggestion, make sure you’re spending time looking to see what’s out there. If you have a strong sense of what’s been written about ad nauseum, and what maybe hasn’t been touched on so much, then you’ll have a much better starting point for your original content creation. If you need a partner to get started, then get in touch with Eyler Creative today for professional help with search engine optimization in Maryland.


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