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What’s Included in Advanced Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) might be something you’ve heard of by now as its popularity had been growing rapidly in recent years. Advanced SEO however, may be a new term for you. So, if Search Engine Optimization means increasing the chances a page, blog post, etc. gets a higher ranking in the Search Engine Results Page (SERPs), what is Advanced SEO? At Eyler Creative, a leading Maryland SEO company, we wanted to help you better understand Advanced SEO, what it is, and what’s included in the process.


What is Advanced SEO, Anyway?


As the name implies, advanced SEO, like regular SEO, aims to increase the chances a page, post, blog, etc. shows up higher in SERPs, it is just a more advanced way to do so. But what makes it advanced? Well, the big difference is advanced SEO techniques require some sort of expertise on the subject. Depending on the level of expertise, some advanced techniques are more complicated than others. 


The Depth


Advanced SEO is a deeper approach to SEO and requires much more thought and work, than regular SEO. When creating an advanced SEO plan, we need to think about the company’s entire online presence. This includes considering: 


· Who are your target audiences?

· What are these audiences searching for in Google?

· What is the searcher’s intent?

· Which keywords are most likely to lead to a conversion?

· What content is needed to support the SEO strategy?


The Strategy


To get a better idea of what is included in advanced SEO here are some services for an advanced SEO digital marketing plan:


· Extensive keyword research

· Content marketing with continuous SEO

· Social media marketing

· Google My Business management

· SERP rank tracking


Now let’s break these down.


Extensive Keyword Research


Keyword research is a very important part of SEO. That’s why, in advanced SEO efforts, keyword research is much more extensive. It’s important to find the right and most highly searched keywords that will help drive traffic and potential customers to your website. For this reason, we use advanced search tools to help find these words. These search tools show us the frequency in which these words are searched, related terms and how much they are searched, and how easy or difficult it is to rank for these words, among other information. When looking for keywords, there is a lot to consider like, what is your audience searching for and how difficult would it be for you to rank for some words over others for example. Performing extensive keyword research helps to determine what words will be best for your business to rank for.


Content Marketing with Continuous SEO


This includes posting content continuously that is key-word focused. Continuously posting content based on the keyword you’re trying to rank for gives you a much higher chance of ranking in the SERPs. The reason for this is that Google wants to provide its users with recent and relevant results that respond to whatever they typed in. Including your keywords in posts, pictures, pages, etc. often will help you rank higher, that is why is it part of our advanced SEO plan.


Social Media Marketing and Google My Business Management


Social media marketing (SMM) is an important part of advanced SEO efforts as well. This is because SMM drives your audience to your website. Repurposing blogs and other content used for content marketing into social media posts is a great way to get your business and its services in front of more viewers. The same is true for repurposing content for sharing on your Google My Business (GMB). This is important because, as well as helping you get a better ranking in the SERPs, it helps show your audience that you know what you’re talking about when it comes to your business’ focus. 


SERP Rank Tracking


Ranking in the SERPs is important to help get visitors to your website. Tracking your rankings is how we know whether we should change something up or keep at the work we are doing. This is so important in advanced SEO efforts because, as stated earlier, it is a more in-depth approach to SEO, and being able to track keywords allows us to look deeper into how well we are ranking in the SERPs, why we may be ranking well or poorly, and what we can do to rank better.


Advanced SEO From a Maryland SEO Company


Search Engine Optimization takes time and effort, but we can assure you, it’s worth it. That’s why advanced SEO started because taking the time to make sure your website, page, blog, etc. rank in the SERPs is essential. SEO can be time-consuming and confusing. As a business owner, you may not have that time to spend on SEO or know all the technical details. That’s where we can help. For more help with any SEO efforts, advanced or beginner, contact Eyler Creative, the leading Maryland SEO company. We also offer other digital marketing and creative services, check out our website to learn more.

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