06 Jul HTTPS Is Non-Negotiable in Modern Site Security
Is your website secure? Would you know if it wasn’t? You might be lucky enough to have noticed browser warnings about your site not being secure, or you may realize that you have an “http” at the beginning of your URL rather than an “https.” If you haven’t given it any thought yet, you NEED to sit down and review your website security in order to keep your site online and fully optimized for SEO.
How Your Site Security Can Impact SEO Ranking
“Secure websites can protect a user’s connection by securing information in three layers:
- Encryption ensures that a user’s activity cannot be tracked or their information stolen
- Data integrity prevents files from being corrupted as they’re transferred
- And authentication protects against attacks and builds user trust”
Each of these layers is crucial to keeping your site up and running, in addition to protecting your visitors’ data and making sure that they are comfortable remaining on your site. This has a big impact, of course, on your site analytics and SEO score. It may come as a surprise that your web security does, in fact, have a sway over SEO , but it’s true. This is ESPECIALLY true if you have any kind of e-commerce aspect to the site, as people will choose to make their purchase elsewhere if it seems that their payment information could be compromised.
A lot of people opt for Google Chrome as their browser, and as a result will see the warning put out by Chrome that advises against visiting “unsecured” websites. This means yours, if you haven’t switched to HTTPS! Since a lot of users will get spooked by a message like that, you’re likely losing out on a lot of site traffic just by not taking the time to secure your site.
If that weren’t enough reasons, it’s been proven that HTTPS sites load more quickly than their HTTP counterparts, and we already know that site speed dramatically affects whether or not a visitor will stay on your site or abandon ship.
Take Steps Now to Make Your Site HTTPS
“Although only less than 1% of all websites are secure (talk about getting ahead of the competition!), 40% of Google’s page one organic search results feature an HTTPS site.” This is great news for you, as you can get a leg up on competitors by putting together a secure site experience and rank more favorably with Google at the same time. There are no drawbacks to opting for HTTPS and there is a lot to lose in terms of SEO by leaving your site unsecured, never mind how it might jeopardize the site in general. Google as a company invests an incredible amount of time, money, and effort ensuring that their work is secured, and they like to see other people doing the same.
If you’re looking for higher rates of conversions and data for traffic, then this is the way down those paths. Both outcomes are correlated with the incorporation of a security certificate as a result of your improved rankings and the trustworthiness that comes with a site labeled by browsers as secured. With more and more sites asking for your information – whether it be credit card numbers, addresses, or other pieces of data – no one would ever say that they don’t mind if that info is going unprotected.
It’s a little more complicated than just searching the net and clicking a few buttons to get your security certificate. So, what are the next steps that you should take? Get in touch with Eyler Creative. We will work with you to install a security certificate and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.