Many companies rely on business-to-business (B2B) marketing, yet there seems to be much less information on B2B marketing compared to business-to-consumer (B2C) marketing. This can make it difficult to know how best to connect with other businesses and what strategies will work most effectively. Take a look at these top strategies from a company that specializes in social media marketing in Maryland!
1. LinkedIn is still the top platform
When it comes to B2B social media marketing, LinkedIn is still the number one platform. In fact, a recent study found that 94% of B2B marketers use LinkedIn as part of their content strategy.
This isn’t surprising when you consider that LinkedIn is designed specifically for business networking. It’s also a great platform for sharing content, promoting events, and connecting with potential customers and clients.
If you’re not already using LinkedIn as part of your B2B social media marketing strategy, now is the time to start.
2. Visual content is more important than ever
While text-based content will always have its place, visual content is becoming increasingly important in social media marketing. In fact, studies have shown that posts with images get more engagement than those without.
When it comes to B2B social media marketing, this means that posts with infographics, images, and videos are more likely to capture attention and generate leads than those without. If you’re not using visual content as part of your strategy, now is the time to start.
3. Employee-shared content performs very well
When it comes to social media, employees are valuable assets. In fact, studies have shown that employee-shared content performs much better than content that the company itself shares.
This is likely because people trust recommendations from friends and colleagues more than they trust advertising. As such, encouraging employees to share your content on their personal social media accounts can be a great way to reach new audiences and generate leads.
4. Social media budgets are increasing
Despite the current economic climate, social media budgets are on the rise. In fact, a recent study found that 45% of marketers plan to increase their social media budgets in 2020.
This increase is likely due to the fact that social media has become an essential part of doing business. As such, companies are willing to invest more in order to ensure that they have a strong social media presence.
Get Help with Social Media Marketing in Maryland
If you’re looking to improve your B2B social media marketing, contact Eyler Creative today! Our team of experts can help you develop a strategy that will generate leads and grow your business for the best social media marketing in Maryland.