If you are trying to grow your social media presence you know how intimidating and frustrating that can be. While the thought of having a strong following on social media is exciting, and provides your company with endless opportunities to grow your business, it takes time and the right kind of effort.
With so many available tools to utilize while you grow your social media presence, including those which can track, manage and provide analytics about your accounts, it can be very overwhelming to someone who is only familiar with managing a personal social media account. There is a big learning curve when it comes to familiarizing yourself with the in’s and out’s required to grow your social media presence.
Tips to Grow Your Social Media Presence
From running ads to creating relevant content that your fans want to read, there are many efforts a business should put into motion when they’re looking to grow their social media presence. In order to reap the benefits that social media has to offer (and there are countless) it is important to become well-versed in the tactics that will grow your social media presence – a large social media presence gets the word out about your brand, creates more web traffic for your site, and creates conversation surrounding your business – just to name a few.
- Create platform-specific content
Between Twitter, Facebook, Instagram and the slew of other social media platforms available, it is hard to decide what type of content to put on which. Facebook is more conducive to longer, more informative posts, while Twitter users expect something short and to-the-point. Make sure to keep that in mind when generating content for your social media feeds – platform-specific content will work to your advantage.
- …And keep it coming.
When a user comes to your social media page they want to see that it is regularly updated with relevant content that is interesting to them. Seeing this entices them to dig deeper, follow your social media page, and hopefully hop on over to your website to learn more. If a user lands on your social media page and a virtual tumbleweed passes by they probably won’t be staying
- Be personable – tell stories and create conversation.
Being personable on social media will greatly improve your chances to grow your social media presence. When fans see that you share genuine, thought-out posts, and respond to inquiries in a timely manner, they will take that into consideration when choosing what brands to share on their own feeds. When someone likes or shares your post not only does that look great for your page, but it spreads the word about your brand. Using a social media page to share stories about your brand, not just sling your products, will gain your company more respect from your fans.
- Don’t just sit there, do something!
Having a social media account, posting regularly, and being personable to your fans is great, but don’t just expect to sit there and gain followers. Social media marketing also includes running campaigns and paying for ads so that your posts get a wider reach. Targeting your audience with social media ads can be a beautiful thing – one that helps you grow your social media presence and get in front of fans outside of your reach.
- Sometimes people want direction.
When people come to your social media page they want to do a few things. They want to see what your brand has to say, see what others have to say about your brand, learn more about the company, and take action. What action should they take? That’s up to you! Creating a great call to action will guide users to making a move – that could include signing up for a newsletter, going to your website, or using your branded hashtag. You don’t want a user’s experience with your brand to end at social media, you want them to make a move that increases their loyalty to your company.
Growing your social media presence takes time and effort, and sometimes running a business does not provide you with that luxury. That’s where Eyler Creative comes in. For help creating a successful social media marketing campaign that will help grow your social media presence, get in touch with Eyler Creative today.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.