Does Social Media Marketing Really Matter? - Eyler Creative

Does Social Media Marketing Really Matter?

While it doesn’t directly influence your organic SEO ranking, social media marketing is one of a small business’s true allies. Between creating conversation about your brand and directing its audience to your site, this powerhouse marketing tool greatly enhances your company’s marketing plan.

Social media marketing is not a thing of the past. In fact, it is only within the past few years that most businesses claimed a Facebook page. Social networks have drastically changed since their conception and have now morphed into a central hub for marketing efforts. “With 92% of marketers reporting that social media is important to their business, it’s clear that marketers believe social media holds weight, but what is the true impact on their business?”

Top 5 Ways Social Media Marketing Affects Your Small Business

Increase your brand’s exposure.
Social media marketing efforts create conversation surrounding your brand. Whether you post about your business, or share articles relating to your brand’s marketplace, being active on social media gets people talking. The 2015 Social Media Marketing Industry Report “respondents stated that as little as 6 hours per week invested in social media created an increase in exposure.” Using this approach to marketing allows companies to stay on their customers’ minds while attracting the attention of new ones.

Increase your website’s traffic.
When people land on your social media page and like what they see they almost always visit your website. Social media marketing is the bridge between your company’s website and its target audience. How do you now that you are attracting your target audience? Social media platforms give businesses access to extremely detail-oriented advertising filters. Do you own a hair salon whose target audience is young professional males and females, between the ages of 25 and 40, and who happen to live in the Atlanta area? Facebook will let them know.

Create relationships with your fans.
Social media allows businesses to create relationships with their fans. From customer interaction, to loyalty contests and giveaways, a company’s fan-base is like their family. Responsible for spreading the word about your brand, building (and retaining) a satisfied group of fans does wonders for your brand.

Understand your target market’s true nature.
Social media networks allow people to create a virtual portfolio of things they do, like, and can’t stop talking about. It is important for a business to understand their target market – and social media lets that happen. “Social media enables you to see your consumers in their true habitat. It is easy to uncover who else they interact with, what their favorite movies or tv shows are, where they work, the list goes on and on.”

Generate leads for your business.
Generating leads for your business is important, but how can you pin those down through social media marketing? Entice your fans to visit your website and make sure your website is attention-grabbing. When someone visits your site they need to learn about your company, see what sets you apart from the rest of your industry, be convinced to stay inquire further, and this needs to happen fast. Ensuring that your business’s website, specifically its homepage, is eye-catching will make users want to get in touch.

Create Conversation

It’s no secret that marketing on social media will greatly impact your brand’s exposure, but in order to see its benefits you have to do it right. To create a powerful online marketing strategy that will create conversation about your brand and generate leads for your business, get in touch with Eyler Creative. By utilizing the most advanced SEO, Content Marketing, Social Media Marketing and digital technologies, we can help grow your online presence and reach your business’s online marketing goals.

New Report Reveals the True Impact of Social Media Marketing for Business

Eyler Creative:

We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.

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