Maryland SEO firm | Eyler Creative

Rank Higher on Google: The Basics

Google is the most popular search engine in the world, and businesses want to rank as high as possible in their search results. The higher you rank in Google’s search results, the more likely people are to find your business.

Be Reasonable When Targeting Keywords

Don’t try to rank for terms that are too broadly used or ones with too much competition

Check Your Keyword Intent

Before targeting a keyword, make sure that you understand the searcher’s intent. There are four main types of keywords:

– Navigational: these are keywords that are used to find a specific website

– Informational: these are keywords that are used to find information about a topic

– Transactional: these are keywords that are used when the searcher is looking to buy something

– Commercial Investigation: these are keywords that are used when the searcher is considering a purchase but is not yet ready to buy

If you’re not sure what the intent behind a keyword is, you can use Google’s Keyword Planner tool to find out.

Write Quality Content About Your Keywords

Once you’ve targeted the right keywords, it’s important to write quality content about them. This means creating informative articles, blog posts, and web pages that are relevant to the keywords you’re targeting. The more relevant and useful your content is, the higher your chances of ranking for those keywords will be.

Do On-page SEO

On-page SEO is the process of optimizing your website’s content and code for search engines. This means making sure that your website’s title tags, meta tags, and other elements contain the keywords you’re targeting. You can find out more about on-page SEO in this guide.

Target Long-tail, Questions Keywords

Long-tail keywords are longer and more specific than regular keywords. They’re usually made up of 3-5 words. Question keywords are queries that people use when they’re looking for information about a topic. These keywords can often be easier to rank for too.

Organize Your Info So It’s Skimmable

Make sure that your content is easy to read and digest by using short paragraphs, bullet points, and subheadings. This will help people skim your content and find the information they’re looking for quickly.

Target How-to and Tutorial Keywords

How-to and tutorial keywords are some of the most popular types of keywords that people use. This is because people usually search for these terms when they’re looking for instructions on how to do something.

Contact a Maryland SEO Firm

Contact Eyler Creative a Maryland SEO firm, for more tips on how to improve your ranking in Google’s search results.

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