10 Aug Social Media Marketing for Small Business Needs
For a business of any size, social media marketing is a must. Even if you think that your small business doesn’t need to employ social media platforms – or if you larger company already has, say, a Facebook account – you still need to take some time to better understand how a sound strategy in this arena can generate leads, build awareness of your brand, and engage with potential customers.
Establishing Goals on Your Platforms of Choice
Whether you currently have a good amount of customers or need to build a base of regulars, you need to develop a solid social media strategy. To begin with, “you need to establish a presence on as many social platforms as possible.” Having a basic Facebook profile for your business won’t cut it. Yes, Facebook is still the giant of the social media world, but it’s far from the only platform and may not be the right choice for your audience. For example, if you are trying to target Gen Z, then Facebook isn’t the platform to focus on. In contrast, many Baby Boomers are very active on Facebook, so it really does depend.
Either way, though, there’s no reason to focus your efforts on a single platform when it’s easier than ever to market across various sites. YouTube, for example, is a big resource that many people fail to take advantage of. It’s free, naturally, and allows you to essentially house any and all of your video resources in one place. More than that, it provides you with a way to share them easily across all of your social media with just a few clicks.
While you’re making accounts on these and other platforms, though, make sure that your social media marketing efforts are centered around goals. Some goals are more common than others, but yours should be whichever make the most sense for the desired direction for your business. “Once you decide the purpose of your social media campaigns, it will be much easier for you to come up with content to post.”
Modern Advantages Make Social Media Marketing a Breeze
So, after you’ve decided on the platforms on which to establish yourself and the reason for the social media marketing in the first place, you have to figure out what it is that you’ll be posting and sharing. In addition, you need a schedule that drives how often you’ll be doing those posts. Again, this is something that will change from company to company, but one post a day is the ideal, if you can manage it. Remember that social media automation tools like Hootsuite make this easier than ever, since you can schedule a post a day for any amount of time all at once.
Posting regularly isn’t just about keeping the attention and interest of those who already follow you, though. It also shows potential followers that you’re active on that platform and can therefore provide them with regular updates. “Just over half of small businesses post on a daily basis,” which means that you can take advantage by posting daily (AKA, more than much of your competition).
The issue that many companies then have is finding something to post in the first place. It isn’t easy, or fast, to write up blog posts and to be able to share one every day. Think outside the blogging box! Sure, you should be employing a content marketing strategy, but that isn’t all you can share. Promotions, tutorials, videos, and more can be the content you share to followers, and, in fact, a good variety will keep them more engaged than ever.
If you’re having difficulty solidifying your social media marketing strategy, then get in touch with Eyler Creative. We will work with you to make sure that your desktop site is mobile-friendly, to help you to design and develop a new website, and, if desired, develop and execute a marketing strategy tailored specifically to your business’s needs.
We are a digital creative agency in Baltimore, Maryland with an excellent team of marketing managers, creative designers, developers and programmers all working together with one common mission – to deliver the absolute best client experience and solutions to reach your goals. We’d love to work with you on your next project.