You probably know that most people today have at least one, if not half a dozen, personal social media accounts. As a business owner, your organization should also have its own presence online, and if it doesn’t, then you are missing out on a huge marketing opportunity. Social media strategies are one cornerstone of successful online marketing efforts and help boost business. Read on to learn more about how to build SEO by putting the right social media plan in place.
How Social Media Grows Your SEO
Social channels allow your business to have a personal side and are a great way to engage with your target audience. So, how can a smart social media strategy help your company grow your search engine optimization efforts? While people still depend heavily on Google searches to find local businesses, many tech-savvy customers are also turning to Facebook, Twitter, and Instagram to research products and services. Therefore, you need to have a strong social media presence so they can find you.
When your social media plan is strong, it will drive traffic toward your website. This will increase website traffic which in turn will help elevate your Google ranking. The end result? Customers are more likely to find you in search engines and on social media. It’s a win-win situation.
How to Develop a Social Media Strategy
Even the most effective social media strategy has an indirect impact on your search rankings. Consequently, you need to ensure that your social media posts and content pages are properly optimized to match your SEO efforts. Well optimized social media pages often appear in the top results of search rankings along with business websites. Getting your company’s social media pages in the search results helps increase traffic to your site and gets people to both talk about and notice you.
Put Your Plan into Action
A good social media strategy aims to build brand awareness on social media while also driving traffic to your business. So how do you start to build this enhanced traffic? By building your social media presence. If you don’t already have business accounts on all of the major social media websites, now is the time to start them. Be sure to add SEO-friendly content on your social media pages to help boost your profile. This includes in the “About Us” descriptions, within posts, and by regularly sharing and linking to related materials.
Need Help with Your Social Media Strategy?
Does all of this sound intimidating? If you aren’t a social media guru, then allow us to take the reins. At Eyler Creative we specialize in building SEO and helping you with social media. We are happy to handle your social pages so you can enjoy the increase in traffic without any of the stress. Contact us today so we can get started building your social media plan and increase website traffic.