mid atlantic youth ballet- Eyler Creative

Mid Atlantic Youth Ballet Website Redesign

Mid Atlantic Youth Ballet (MYB) is dedicated to the provision of pre-professional performing opportunities for youth ages 4 and up. All students studying dance, regardless of studio affiliation, are eligible to audition and participate in Mid Atlantic Youth Ballet productions.

Through MYB’s Center for Dance Education, students of all ages receive dance training from professional dance instructors in Ballet, Modern Dance, Jazz, Tap and Hip Hop. Small classes allow for individualized instruction in a nurturing environment for both the career-minded student and the dance enthusiast!

Eyler Creative has been working with Mid Atlantic Youth Ballet in order to produce a website redesign for the company. Though MYB had a website, it needed a bit of updating so that it boasted a more modern design and so that it easily displayed all the information students or parents might be looking for. The Eyler Creative team worked closely with Nadia Letnaunchyn to produce a look and feel that matched that of the company so that visitors would get a sense of the ballet’s mission, goals, and focuses before ever stepping foot into the location.

We created a site chock-full of MYB info so that registering for classes, receiving updates, and finding performance info is easier than ever without eliminating any of the content. The site also boasts videos and photos to show off the poise and skills of these performers. Parents and others can purchase tickets to performances directly through the site to reduce frustration and to make seeing these shows a breeze. Finally, by integrating the Jackrabbitdance portal, interested parties can register for new or old classes without even leaving the online registration page.

Techniques Implemented:

  • Website redesign
  • Mobile-responsive design
  • Rebranding
  • Public relations (PR)
  • User interface design
  • Market research

Our partnership with Mid Atlantic Youth Ballet and with Nadia has been one built over time with a lot of thoughtfulness poured into the site redesign. We believe that this work will produce positive results for the ballet, drawing in new students and effortlessly allowing current ones to view any ballet-related info without any trouble. Newcomers to the group can view videos on the homepage to take a peek into why MYB is such a hugely successful company that any aspiring dancer would want to be a part of.

Mid Atlantic Youth Ballet

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