If you’re not sure what an SEO audit is, or even if you need one, then don’t worry – you’re not alone. An SEO audit analyzes the keywords used on your website and helps to improve it for better user performance and page rankings. It is basically a health check for your website, to make sure that it’s optimized for search engines and following best practices for search engine optimization (SEO).
Why Do You Need an SEO Audit?
So why would you need a search engine optimization audit? Well, if you want to make sure that your website is as visible as possible in search engine results pages (SERPs), then an audit can help you to identify any areas where your site could be improved. It can also help you to keep on top of any changes in the ever-changing world of SEO and make sure that your site is always up to date.
Performing an audit can be a complex and technical process, but at its heart, it’s all about making sure that your website is the best it can be. So if you’re thinking about having an audit done, or even if you’re just curious to know more about what they involve, read on for a simple guide to SEO audits.
What an Audit Should Be Looking For
An SEO audit should be looking for a number of different things, all with the aim of making sure that your website is optimized for search engines. Some of the things that an audit might cover include:
- On-page factors: This includes everything from the content on your website to the way that it’s structured and coded.
- Off-page factors: These are the things that happen outside of your website, such as links from other websites and social media signals.
- Technical factors: This covers everything from the way your website is hosted to the way that it’s coded.
In short, an audit should be looking at everything that could potentially impact your website’s visibility in search engine results pages.
What an Audit Should Not Be Looking For
An SEO audit should not be looked at as a way to find quick fixes for your website. It’s important to remember that an audit is a health check, not a magic bullet. Oftentimes, there are only a few quick fixes when it comes to SEO, and an audit is not going to find any shortcuts that will magically boost your website’s ranking overnight.
An audit is also not a substitute for regular maintenance and updates. Just like you wouldn’t expect a doctor to fix all of your health problems in one go, you shouldn’t expect an audit to fix all of your SEO problems in one go either. Instead, think of an audit as a way to identify any areas where your site could be improved, so that you can then work on making those improvements over time.
In short, an SEO audit is a valuable tool for anyone serious about making sure that their website is optimized for search engines.
Get an SEO Audit
If you are interested in getting an SEO audit or are interested in learning more about SEO audits, contact Eyler Creative today. Our professionals are happy to walk you through the process of a search engine optimization audit or even perform one for you. Contact us today!