Ecommerce is growing and continues to expand. 80% of consumers shop online, and that number is only going to grow. This means that, for businesses, having an easily navigable, strong website is more important than ever. Here are a few tips form a Maryland web design company to create a great eCommerce website:
1. Keep it simple
Customers should be able to find what they’re looking for quickly and easily.
2. Have strong branding
Your website should reflect your company’s brand and values.
3. Think like a customer
Put yourself in their shoes and see what would make shopping on your site easy and enjoyable.
4. Use color well
Too much or too little can be overwhelming or off-putting. Use color purposefully to guide the customer’s eye.
5. Use high-quality images
Blurry or low-quality images will turn customers away. Make sure your product photos are clear and look professional.
6. Use proof
Whether it’s social media reviews, online reviews, or testimonials, use them to show potential customers that others have had a positive experience with your company. They are more likely to trust your team and your products.
7. Use easily navigable categories
Customers should be able to find what they’re looking for without difficulty. Also, hyperlinking within the page can help drive sales. Working with a skilled eCommerce team can help you navigate the best practices of online selling.
8. Make check-out easy
The checkout process should be quick and easy, without too many steps or required fields. Adding compatibility with PayPal, Venmo, Zelle, or Apple Pay will also entice customers to spend more at your store and even sign up for mobile updates.
9. Optimize it for mobile devices
More and more people are shopping on their phones, so it’s important to make sure your site looks good and is easy to navigate on smaller screens.
Learn More from a Maryland Web Design Company
Creating a good user experience is essential for an eCommerce website – people want shopping online to be easy, and they won’t hesitate to take their business elsewhere if it’s not. If you’re looking to create a great eCommerce site, contact Eyler Creative, a Maryland web design company, to learn more about our services! We can help you create a beautiful, user-friendly website that will help your business succeed.