web design in maryland - Eyler Creative

What Makes Good Web Design?

Maybe you’ve had your current website for ten years, or maybe it just launched this month. Whatever the case, you may have some sense of what makes a good website, but may also have some questions about “what works” as trends evolve and change. Certainly, a website of more than a few years in age is liable to be outdated, but even a freshly-launched site may be in need of some tweaks to optimize it for UX and more. Solid web design in Maryland and beyond means incorporating a number of elements into your website to ensure your audience finds what they are looking for easily and quickly.

What is Your Audience Looking for?

“What kind of site do you have, who do you want to target? What do you want to achieve?” These are the questions that make it possible for you to determine whether or not you have a good website for those goals. Beyond that, of course, there are web standards that everyone strives to meet to provide the best experience for visitors. Though those things are ever-changing as the goal posts are moved (typically by Google, but based on users’ browsing habits), there are definitely some clear places to get started.

For example, knowing what your audience wants from your website – what their goals are – is key. Communicating what you can offer to them (as well as who you are, what value you provide, etc.) in a clear and concise way is your best chance to convert. Put yourself in your audience’s shoes and ask yourself honestly if your website meets their needs. If not, then you need to take steps now to better align your website experience with their expectations.

There are a number of technical, or behind the scenes, steps that should be taken, too. Your website needs to load quickly on all devices, for one thing, or you’ll lose your visitors before they even have a chance to see your homepage. You also need to have your SSL certificate installed to ensure a secure browsing experience, or their own browsers may, again, block them from arriving to your site at all.

Look Great, Work Great

If you think of what makes for a good website, then you probably first picture its actual design and layout. This is obviously a big part of it! However, the more literal design and aesthetic are just a piece of it: “The design of your website needs to help fulfill the goals you set. Your message should come across loud and clear. The design should be on-brand and well-thought-out.” As with everything, it needs to be aligned with your goals and with what you believe your target audience is looking for. User experience should be at the forefront of your work, so eliminate frustration or confusion in all possible areas. This includes everything from your navigation to your calls to action to blog content and more.

Finally – another (perhaps) obvious item – but your website has to be mobile-responsive. This means it needs to display and function well on all screen sizes, and it also means that the elements on your site need to make sense on those screens (for example, don’t use a sticky header on mobile). “Mobile first” is the phrase, and it’s still very much the case when it comes to web design.

Stay on Top with a Partner for Web Design in Maryland

Whether you need to make some tweaks to better align content for your target audience or rethink your whole SEO strategy, there’s usually something that everyone can do on their websites to make them better than before. Remember, since these things change quickly, it’s important to stay on top of the updates and make changes as needed. If you want a professional partner in order to ensure high-quality web design in Maryland,  then get in touch with Eyler Creative today!

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